Shoppe teamed up with Google: Sellers can create Google ads in the background!

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Singapore's e-commerce platform Shopee has launched Google Ads with Shopee to help brands drive online sales, foreign media reported.

Both companies hope the move will accelerate digitalization and drive e-commerce growth across the region.

Through this integration, shopping brands will gain access to professional marketing tools to increase their online reach, build deeper engagement with customers, and have the flexibility to manage and measure their marketing campaigns.

Create an ad campaign on Shopee Brands Suite

Brands can now create Google Shopping ads directly on Shope Brands Suite. This will enable brands to promote their official stores and products across all channels.

Samuele Saini, Google's leader in apps, e-commerce and entertainment, says:

"The e-commerce industry in Southeast Asia has experienced significant growth in recent years and is expected to exceed $150 billion by 2025. As more consumers shop online, big brands and small sellers are rapidly turning to further establish e-commerce markets, a trend that has further accelerated the process. "

"We're excited to be working with Shopee to launch Google ads, which will make it faster and easier for brands to connect with customers online and provide them with flexible tools to measure and optimize their activities." He added.

Brands can also create and manage online ads directly for their official stores and store products on Google's advertising platform, allowing brands to tailor their advertising campaigns to different business needs.

Monitor all of its ad performance with Shopee Brands Suite

Brands can monitor the performance of all their Google ads through Shopee Brands Suite.

Through one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts to shoppers.

"As e-commerce becomes an important part of the retail ecosystem, brands in our region are expanding their online business. Shopee is committed to providing the best online success environment for each brand. "

Peggy Zhu, shopee's head of brand and marketing, said.

"Google and Shopee's ads expand our efforts, deepen our integration with Google, and make it easier for brand partners to promote their official stores and products online. We are pleased to have a like-spirited partner like Google, and we look forward to further collaboration in the future. "

Earlier, Shopee announced the launch of Shopee's cross-border seller, Facebook Collaboration Advertising (CPAS), on facebook and Instagram, a joint social platform, with seven sites fully open.

Shopee's CPAS ads will run directly on facebook and Instagram, and FB and INS ads are available in Shopee's seven markets, according to We Are Social460 millionUser.