The 10th issue of the advertising circle "Intelligence", free of charge

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In other words, this is the 10th issue of advertising circle intelligence, after watching so many issues, what do you think? (What kind of suggestions and ideas can be left to tell us) or the old rules, next look at the last two weeks of advertising circles have what happened!


For example, what's new in the advertising world these times:


 

Coca-Cola has announced the official launch of Zero Degrees Coke


 
After the ofo yellow car was positioned as "light", Mobai also gave itself a positioning

 
KFC's line-up of spokesmen grew again, this time with TFboys



For example, the successful marketing scenarios you should know:


 Lego 
A toy company's way to the top of good media


  Levi's . . 

How to reverse the backward situation and return to the top?


 

Hi Tea . . What does a brand do behind the net red?




For example, the dry goods you should know:


 

Make up your brain! Take stock of the hottest design styles in recent ads







Q

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.


This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )


Q

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

 

【Cover Story】

 

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.


 

Editor's Undercover

 

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!


 

Let's have some snacks! 】

 

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!


 

"Any door"

 

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.


To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!


Q

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!


Q

How can I get a positive issue?

1、You can get the download address by replying to the keyword Intelligence in the Big Creative Public Number.


2、If you want to get the latest version of "Big Creative Intelligence" can increase the creation of friends, micro-signal: pitchina_dcc, big creation will be sent to your WeChat in the first time;







PITCHINA Gold Member

Provide the most professional brand creative marketing case study at home and abroad

The case has now been updated to Issue 43

Industry-related people are welcome to join


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01

Creative big curry interview


02
Select marketing stories


03
Hotspot poster collection

      Father's Day Marketing Poster Collection . . Here's a Father's Day National Test Roll to see how many points you can get



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