A few days ago, an auction project advertised by Medium Media Resources landed on Taobao Ali Auction Channel, which will start at 10,000 yuan on May 27. It is understood that this is the first time that China Super advertising rights have been auctioned.

The auction's media resources include 520 ad exposures, across 80 Premier League broadcasts, and exclusive rights from a live partner. According to the person in charge of the send-off party micro-sports, the Chinese Super League TV media advertising resources and exclusive live-streaming partners of the special interests of the magazine value of 15 million, this time will be 10,000 yuan starting price for auction.

Comments.: The Chinese Super League is currently a representative IP of the booming sports industry in China, and the copyright of the Chinese Super League has been pushed up to a sky-high price of 8 billion yuan in five years. It will be seen on May 27th how much the $15m Chinese super-television ad will end up selling.

Last night, WeChat swept the open public test, mainly for open commodity bar code, QR code(One thing, one yard)the ability to connect. After the brand opens the function, it can edit the product home page, maintain the product information, provide relevant services, user management and data management.

Brands can integrate WeChat native capacity, through WeChat one thing one yard to provide anti-counterfeiting query services, product promotion red envelopes and other precision marketing. Currently, WeChat Sweep supports the following features:

1. WeChat native anti-counterfeiting components, consumers scan the goods on the QR code, you can understand the number and time of the code was swept, to assist in identifying the authenticity of the goods;

2. Precision marketing activities, brands to obtain the code-sweeping consumer's open id, red envelopes, code-sweeping points and other marketing activities, direct interaction with consumers, saving intermediate marketing costs and labor costs.

LinkedIn recently announced that it is bringing its marketing solutions to China, helping Chinese companies build business brands and expand business opportunities for global and local markets with a unique global social media platform, high-quality workplace, precise targeting, and measurable advertising transformation.

Previously, many foreign brands have found LinkedIn in social marketing on the market. 21st Century Fox's action movie Hurricane Rescue 3, for example, chose to socialize on LinkedIn, where they set up LinkedIn a video promotional page and even made a special video.

In order to better serve the Chinese enterprises "going out to sea", LinkedIn also announced the "Core Partner Program for Overseas Marketing Business", the first three advertising marketing agencies - Blue Cursor Communication Group, Yuanyuan Information and Shenzhen Interactive signed, the partners rich local brand marketing experience and LinkedIn's big data and precision marketing advantages to integrate, for Chinese enterprises to establish an international brand to provide more comprehensive and convenient services to help them achieve commercial success.

Tencent's game "Sky Cool Run" recently welcomed the first spokesman, he is known for his love of fitness and sports Chen Weiwei. The star-studded character of the same name, "Captain William", customized by Chen Weixuan, has been officially launched in the "Sky Cool Run" game.

To demonstrate "William's" cool running skills, Tencent games recently launched an H5. Through the popular live broadcast form, directly hit Chen Weiwei's new play shooting scene. Chen Weiwei in this H5 game mode, with the game characters the same action and play to complete a thrilling "run cool." The story also has to start from the scene of Chen Weiwei is shooting blush heartbeat kiss play bridge section, suddenly a mobile phone system chime, broke the romantic atmosphere ...

▲ Press and hold to identify the QR code experience H5

Comments.: H5, which looks like a small video, adds a lot of tap interaction to the content, which enhances the user experience to some extent. In the form also incorporated the most popular live broadcast, impeachment and other new elements, more propagation.

 Queen. ｜Captain America.｜ Sogou. 

 Xue Qian｜Tmall ｜"Ode to Joy" 

 Beauty makeup ｜ Show. ｜Shanghai Post  

Longquan Temple ｜ Bmw. ｜Taxi racks ｜Netease.

 It's worth it ｜ Haier. ｜ Gadobo | Drops