The 28th issue of the advertising circle intelligence, free to receive
Recently our side is surrounded by a sudden wave of "chrysanthemum culture", even if you have not seen "Creation 101", presumed to know about the ubiquitous Wang Ju. Such a brush screen situation, but also let a lot of brands flock to. Behind the "chrysanthemum culture", many brands still bring us many excellent examples:
For example, what's new in the advertising world these times:
â–ª Coca-Cola launches its first alcoholic beverage in Japan
â–ª director of "Tip of the Tongue 2" filmed an ad for Hailan House
â–ª oreo to build a DJ station, cookies will also play dishes
For example, the successful marketing scenarios you should know:
â–ª 10 years of the re-branding of Marvel, it is carefully layout a marketing big picture
â–ª the phrase "you're beautiful", how to still win women's hearts 12 years later
â–ª abandoned the condom marketing method of Okamoto, embarked on a literary road
For example, the dry goods you should know:
â–ª 70-year-old English gentleman, the heart of discovery is still young
Q: What exactly is Big Creative Intelligence?
Origin Of Inspiration is a semi-monthly magazine launched by Big Idea, which we hope will provide more inspiration for your creative work and life.
This e-semi-monthly magazine contains our carefully selected and summarized quality brand strategy, the big events of the past two weeks in advertising and marketing, and the quality of good text you've missed, as well as a cold knowledge of how to talk about it. The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )
Q: What can I see in Big Creative Intelligence?
Big Creative Intelligence is divided into four columns:
【Cover Story】
Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.
Editor's Undercover
The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!
Let's have some snacks! 】
Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!
"Any door"
What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.
To get all of the above, you just need to...
Actually, you don't have to do anything,
Because we areFree.Issue!
Q:How often does Big Creative Intelligence come out?
Half-monthly issue, January two issues!
Q:How can I get a positive issue?
1, you can reply to the keyword "intelligence" in the big creative public number, you can get the download address;
2, you can also click on the menu bar in the "Gold Member" - "free access to in-circle information", you can get the download address;
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