19th advertising circle intelligence, free to receive!

From double 11 to black to double 12, the nearly two-month shopping carnival is about to come to an end. Apart from the competition between the major e-commerce companies, what other big things have happened in the advertising circle in the last two weeks? What brands are successful marketing that we need to know about?

For example, what's new in the advertising world these times:

The Dior cross-border French bike brand has introduced custom bikes

For more than 300 years Martell replaced logos and packaging

Idle Fish Launches Device Ad "An Exhibition of a Very Idle Fish"

For example, the successful marketing scenarios you should know:

Brushed the screen with Tiffany's $1,500 paper clip,

Let's talk about the purpose behind it

Hungry, it took two years to become the number one in the industry,

It's time to take stock of its marketing strategy

Converse: A young brand in its 100s,

How do you become part of a young man's culture?

For example, the dry goods you should know:

Keep . . Although it is in the cold winter, but read this article

You may start exercising

"National Treasure" is on fire, this pod score of 9.3 points

Why do blog programs appeal to young people?

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

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Push case sets to your mailbox every Wednesday, every month4 servingsBrand case+An egg，It's all mailbox pick-up，Content is mainly brand case collection over the years，Contains.PDF brand communication strategy combing, advertising video, ad graphics, event marketing, etc，The content of the arrangement has strategic thinking.In addition, ITCHINA hosts offline case sharing sessions, member priority registration and membership offers.