18th advertising circle intelligence, free to receive!

Over the past two weeks, our major public platforms have been screened in three colors. And behind these three color brush screens, what is happening quietly in our advertising circle?

For example, what's new in the advertising world these times:

Nongfu Mountain Springs is a strange move to promote skin care products

The 2017 Christmas blockbuster by Nicki Minaj and Yu Mengyi

McDonald's made a French meal with its own ingredients

For example, the successful marketing scenarios you should know:

From "good times" to "turn every ordinary day into good times", talk about tencent video brand upgrades

Best Beer - a century-old marketing veteran

Pizza Hut - The president of the United States is willing to advertise it

For example, the dry goods you should know:

What efforts has Dextry made to get back to first-tier cities in 2018?

As the Christmas season comes, why can Starbucks get consumers to buy coffee for a paper cup?

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

PITCHINA Gold Member

Provide the most professional brand creative marketing case study at home and abroad

The case has now been updated to Issue 64

Industry-related people are welcome to join

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Push case sets to your mailbox every Wednesday, every month4 servingsBrand case+An egg，It's all mailbox pick-up，Content is mainly brand case collection over the years，Contains.PDF brand communication strategy combing, advertising video, ad graphics, event marketing, etc，The content of the arrangement has strategic thinking.In addition, ITCHINA hosts offline case sharing sessions, member priority registration and membership offers.