17th ad circle intelligence, free to receive!

Over the past two weeks, the advertising world seems to have been dominated by a variety of double 11 campaigns. And for the foreign advertising community, the Christmas season has quietly arrived, the most anticipated John Lewis each year also brought its latest Christmas advertising blockbuster. Let's see what's going on in the advertising world under the double whammy of the shopping season and the Christmas season?

For example, what's new in the advertising world these times:

WeChat has released the latest data report for 2017

Dexters also started the "unmanned cafeteria"

Woody Allen's new Trailer for Ferris Wheel may evoke nostalgia

For example, the successful marketing scenarios you should know:

Vans - the marketing path from bankruptcy to becoming a cultural label for young trends

Honda A brand that funs cars

Red Star Two Pot Heads . . What has this 68-year-old liquor brand done to transform and upgrade?

For example, the dry goods you should know:

Take stock of the . . The integration of those 4A companies that follow the changing market environment

Who says middle-year men are greasy? To talk about the middle-of-life insights that advertisers find

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

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Push case sets to your mailbox every Wednesday, every month4 servingsBrand case+An egg，It's all mailbox pick-up，Content is mainly brand case collection over the years，Contains.PDF brand communication strategy combing, advertising video, ad graphics, event marketing, etc，The content of the arrangement has strategic thinking.In addition, ITCHINA hosts offline case sharing sessions, member priority registration and membership offers.