Issue 12 advertising circle intelligence, free to receive!

Click on the blue word "big idea",Let's learn marketing together

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Although the last two days have been "kids" gallery brush screen, the first two days of the sea bottom fishing public relations draft also occupied several days of hot search list, but also do not forget that there are many other advertising circle intelligence need to know. Take a look at what's happening in the advertising world these two weeks:

For example, what's new in the advertising world these times:

Ofo Little Yellow Car X Phoenix . . That memory-filled "28 car" is back!

'Game of Thrones' a shawl boosts IKEA sales by 775%

Coca-Cola moved the whole building

For example, the successful marketing scenarios you should know:

Pepsi - It used to be the hottest marketing method of all time 80 years ago!

KitKat - a 60-year-old campaign of marketing

Why are the wolves so hot? Because Wu Jing in addition to making movies, he also knows marketing!

For example, the dry goods you should know:

Re-disking . . Blacklist of ads for the first half of 2017

As a qualified advertiser, you should know about these classic ads!

What exactly is Big Creative Intelligence?

Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.

This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )

What can I see in Big Creative Intelligence?

Big Creative Intelligence is divided into four columns:

【Cover Story】

Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.

Editor's Undercover

The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!

Let's have some snacks! 】

Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!

"Any door"

What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.

To get all of the above, you just need to...

Actually, you don't have to do anything,

Because we areFree.Issue!

How often does Big Creative Intelligence come out?

Half-monthly issue, January two issues!

How can I get a positive issue?

1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;

2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;

3、If you want to get the latest version of "Big Creative Intelligence" can increase the creation of friends, micro-signal: pitchina_dcc, big creation will be sent to your WeChat in the first time.

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Push case sets to your mailbox every Wednesday, every month4 servingsBrand case+An egg，It's all mailbox pick-up，Content is mainly brand case collection over the years，Contains.PDF brand communication strategy combing, advertising video, ad graphics, event marketing, etc，The content of the arrangement has strategic thinking.In addition, ITCHINA hosts offline case sharing sessions, member priority registration and membership offers.