Issue 25 advertising circle intelligence, free to receive!
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Recently, Ali bought Hungry, the United States group bought Mobai, the marketing circle seems to set off a wave of change of surname. In the entertainment industry, with the end of "Idol Practice Students", these just-released idols instantly overtook the traffic students to become the hottest star of the moment, in the not out of the way has signed endorsements. What's going on in the last two weeks in the advertising world?
For example, what's new in the advertising world these times:
1
Yi Yi Qianxuan became Tmall's first spokesman
2
Fan Wei became an Idol Practice Student
The next first endorsement player
3
G-SHOCK celebrates the creation of the Big Mac
The 50th anniversary of its birth
For example, the successful marketing scenarios you should know:
1
Piggy Page and Uniqpa teamed up as "society."
People"You should know
2
NetEase Cloud Music and Yado work together to create music themes
Wine.Shop, Ado on the way to the IP hotel more and more far away
3
After Zuckerberg's hearing before the U.S. Congress,
Facebook shares rose 4.5 percent in the crisis
it deserves our attention
For example, the dry goods you should know:
1
Tieda - don't care about the long time, only care
once owned
2
Old Spice - Procter and Gamble's most untruths
Card, how to become the first growth rate of the male market?
Q
What exactly is Big Creative Intelligence?
Origin Of Inspirationit's a semi-monthly magazine launched by Big Idea,We hope to use this magazine to provide more inspiration for your creative work and life.
This electronic semi-monthly magazine containsOur carefully selected and summarized quality brand strategy, the big events in advertising and marketing over the past two weeks, the quality of the text you've missed, and the cold knowledge to talk about it.The original file can be left in the background message "Intelligence", you can get the download address (free of charge). )
Q
What can I see in Big Creative Intelligence?
Big Creative Intelligence is divided into four columns:
【Cover Story】
Cover story, as the name implies, is what the cover paints and what we say! Each cover story we push 2 brand stories, generally from the overall strategy, but also with a case show. A brand that can be known must have its own characteristics and places to learn from, and we'll summarize them for you in the cover story.
Editor's Undercover
The content here is all from the undercover editor's big creative content compilation on the front line of information, who has selected four of the most worthy articles from hundreds of articles over the past two weeks. In the age of information explosion, we should read more delicately!
Let's have some snacks! 】
Every day there are so many new news, new ads, most people don't have time to look at it one by one. Therefore, we have created a "snack platter", the past two weeks to let you fully grasp the events in 5 minutes, advertising, fashion, science and technology, art, marketing, a net!
"Any door"
What niche artist's work, what fashion history corner material, what should know should not know the little knowledge, what should master should not master the small skills. It's all said to be arbitrary, so here's the egg.
To get all of the above, you just need to...
Actually, you don't have to do anything,
Because we areFree.Issue!
Q
How often does Big Creative Intelligence come out?
Half-monthly issue, January two issues!
Q
How can I get a positive issue?
1、You can reply to the keyword Intelligence in the Big Creative Public Number to get the download address;
2、You can alsoClick on the Gold Member in the menu bar in the Big Creative Public - Get In-Circle Intelligence for Free,to obtain a download address;
Go to "Discovery" - "Take a look" browse "Friends are watching"