On July 8, 2017, the award ceremony and closing ceremony of the "2017 Cross-Strait University Students' Business Camp" was successfully held at Peking University. As one of the "2017 Cross-Strait Exchange Programs", the camp attracted students from 132 universities from mainland China, Taiwan and overseas. Through the window of the creative business, the founders in a short period of time to learn marketing communication knowledge, exercise professional skills, at the same time, the venture also for taiwan students from afar to provide a deep understanding of the mainland Internet enterprises and the overall development of the mainland experience tour, deepen cross-strait exchanges in marketing communication.

As an important partner of The Creation Camp for 3 consecutive years, Tencent Social Advertising aims to build bridges between young entrepreneurs and enterprises on both sides of the Taiwan Straits, on the one hand, to enable young entrepreneurs to exchange cross-strait development, experience real-world marketing, and accumulate experience for future entrepreneurship, while helping enterprises to engage with cross-cultural young inspiration, the leaders of the family, linked young people and brands to grow together, and ultimately achieve a win-win situation.

▼Tencent's Senior Director of Social Advertising Business Marketing, Chang Yue, attended the opening ceremony of the venture

Tencent social advertising this time for the creation of customers to provide a wide-point delivery promotion products, virtual gold, platform use and advertising training and other support, at the same time, the introduction of strict trial and error and optimization mechanism, to create an Internet digital marketing in-depth combat experience.

Help young founders grow rapidly,

Promote cross-strait marketing dialogue

Hong Zhaoman, an excellent camper representative from Taiwan University of Political Science, said he was impressed by the rapid development of the Internet on the mainland, both in terms of courses, visits and combat. Here he collides ideas with small partners from different universities and experiences cross-cultural exchanges that were not previously enjoyed. He added: "This journey will turn into my nutrients and support me in the future as I work harder to pursue my dreams." "

In just 10 days, the founders not only have the insight and brain hole coexisting wonderful ideas, stage plays, crosstalk form of creative elaboration form, at the same time with Tencent social advertising platform, brought one after another creativity and effectiveness coexist, fun and rigorous in the excellent marketing case, but also for participating enterprises from different perspectives to bring new inspiration.

The seventh group of founders in charge of the promotion of Ann's adult diapers found in an analysis-driven population study that middle-aged people with husband-oriented roles may have forgotten potential purchasing power compared to those who actually use them, such as pregnant women, the disabled and the elderly. Based on this insight, the seventh group of founders believes that "telling the right story to the right people" can better stimulate product purchases and realize commercial realization of advertising.

▼2017 cross-strait college students to create the seventh group of marketing insights

In order to find the real "buying force", the founders through Tencent social advertising to select age, gender and interest tags, etc. , in the target population and potential population to carry out initial quantitative testing, and finally found that the initial insights are biased, focusing on medical (business interest tags) women (gender tags) the best performance. Based on the test results, the seventh group of founders on "with Ann, diapers and other keywords, concerned about medical women" to further pursue investment, greatly improve the effectiveness of advertising, staged from the daily average click the penultimate 0.93% counter-attack to 7.57% of the big reversal.

Wang Chai milk, is not only the choice of young people's milk, but also many of the older white-collar workers childhood memories. In the face of the new product - Wang Chai special thick milk market, the 18th group of founders from the feelings of the rapid positioning of the "post-80s, post-90s" audience, combined with the product packaging of hand-painted elements, the production of a full-featured design of the "thick" series of posters and "special thick companionship, to the special thick you" H5 and other very social communication properties of the material.

▼2017 cross-strait college students to create the 18th group of H5 design

Relying on Tencent's social advertising platform rich social channels and the largest number of Chinese netizens, in just 6 days, the 18th group with eye-catching creative materials, with 10,000 yuan of advertising resources to achieve up to 2 million exposure and 120,000 clicks of the proud results, won the annual award. Group representatives said: "To be able to win the grand prize, can not be separated from each of the students in the group seriously pay, in the creation of business we not only harvested the skills of big data marketing communication, accumulated practical experience in entrepreneurship, more importantly, in the process to get to know from both sides of the Taiwan Straits can work together partners." "

Tencent's social advertising comprehensively helps the industry to develop talents.

Promote sustainable development across the industry

 "You're all better than me at delivering big data with precision, and I don't necessarily have to, " laments one business leader involved in the venture, which says it's a game that uses data precision to spread and translate effectively.

Tencent's social advertising has been committed to the development of cross-strait marketing industry chain, through cross-strait industry exchanges continue to deepen, and jointly promote cross-strait integration and development. At the same time, to help the growth of young creative people on both sides of the Taiwan Strait is Tencent social advertising has always adhered to the social responsibility, Tencent social advertising adhering to the concept, through the creation of the guest camp this interactive exchange platform, so that young creative experience and learning the whole process of social marketing, combined with brand practice, the real realization of marketing talent at the same time, to inject fresh blood into the industry, to achieve the complete ecological development of social advertising.

▼2017 cross-strait college students create a guest camp team photo