How much time do you spend using social media every day? Human life in the age of social media is surrounded by social media, and more and more forms of advertising and content are presented on social media, and more people are using social media as a platform for brands to pay attention.

Most users on social media want to be able to participate, interact, and co-create content. How to successfully deliver personalized experiences to your audience is a question for brands that may thrive on social media strategies in the coming year. Using social media for marketing requires grasping trends and keeping up with trends to determine your strategy.

More short video content will be created in 2019These stories and content are appealing to audiences around the world. Video story content will become the primary way to share on social media, beyond news subscriptions.

The popularity of short video content will continue to increase in 2019 due to the use of the mobile Internet and fragmented attention. That's why social media marketers must build a reliable video strategy for short video content. More and more brands will accept this personalized, authentic and stylish content, rather than overprodestruction and prepackaged content.

This means paying more attention to the people and personalities behind the brand.You need to think about how you should use videos, stories, and images to connect users to brands. This requires constant attempts to optimize the content.

Personalized customer experience is the focus of many users today, and artificial intelligence will drive personalized customer experience on many different channels.Platforms such as Google and Facebook continue to use artificial intelligence to enhance customer interactions, from chatbots to ad optimization.

The growth of AI-driven communications is undeniable in 2018, with tools such as internal communications and drift beginning to appear on websites everywhere. Many experts predict that by 2020, more than 80% of customer service interactions will be supported by artificial intelligence robots.

The fastest customer experience to adapt to chatbots comes from millennials. According to the Huffington Post, 60 percent of Millennials are already using chatbots, while 71 percent say they want to try them.

2019年，越来越多的品牌将加强对在线客户的服务实践，甚至可能为客户服务提供更有效技术的新平台，如WhatsApp和Messenger。WhatsApp允许品牌在24小时内免费响应客户。这一转变意味着品牌被鼓励更快地回复客户。它将重点放在改善客户体验上。客户可以通过他们已经用于交流的渠道（与朋友和家人）与企业进行交流，而不必向他们Send.营销信息。WhatsApp的力量真正掌握在消费者手中。

In terms of personalization, it's easy to get insight into a variety of information, given the amount of information people upload every day. This opens the door to enhanced personalization and increases user expectations for personalization. Content, products, email, ads, all of which can now be personalized based on a user's purchase history, clicked links, social media posts, and other behaviors. Airbnb, for example, now sends personalized travel and strategies based on the user's upcoming trip. Netflix offers programming services based on the user's preferences, all of which are personalized.

The ranks of social media advertising are growing. In 2018 alone, marketers have increased their social advertising budgets by 32% and generated more ads than ever before.

Many brands, including Spotify and Blenders Eyeware, are starting to focus on personalized and entertaining creative social advertising, not just banner ads. To make good social media advertising content, you must first understand your target audience. Each ad campaign should be targeted at a focus group based on interests, jobs, competitors, and previous interactions with your brand.

Next, determine the goals and metrics. It's important to prove that social media has a positive impact on your business. For example, a campaign might focus on impressions, and a conversion campaign should give more value to click-through rates.

Goals have been set, all for the production of high-quality content. As more and more brands compete for attention on social media, ordinary posts simply can't compete.

At the heart of great content is compelling visuals, which are critical to click-through and high conversion rates on social media.First test your advertising concepts and see how they behave. Once you see what works, you can adjust and reuse your best performing organic content for advertising.

Doing so helps to increase the return on investment of your ads from the start. Another thing about this topic is the introduction of new ad formats, such as Instagram story ads, which have been available since 2017. But this year Instagram has enabled brands to use three photos or videos in a row. Pinterest, on the other hand, recently launched a wide-range promotional video. Facebook Messenger ads now allow brands to connect directly with customers via instant messaging.

With other developments in the social network and the rise of "social television" dominated by vertical video formats, the biggest social media trend in 2018 is the launch of IGTV on Instagram.

This form of advertising will fundamentally change the way brands and marketers create content. In addition, Instagram will continue to be on the rise. Other platforms may also use their own vertical video and story versions.

According to data collected by Statista, more than 50% of digital videos are now viewed vertically on mobile devices. Since 2013, the overall trend has been upward.

Personalized experiences and vertical video advertising are all part of the overall direction of the social media industry.Brands that market will create content for different types of users, categorize target audiences, and then match your content to their social intentions, resulting in maximum engagement.

Social media plays a key role in your overall marketing strategy.Marketing will shift from multi-channel marketing to 3-channel marketing in 2019, coordinating user experiences across all channels.It anticipates that users may start with one channel and move to another when they reach the end point, and the last point is your product or service. In other words, you have to think about the digital experience as a whole.

(Source: https://blog.bufferapp.com/social-media-trends-2019)