Middle East Market: How do social media ads that have been popular in the Middle East this year?
This article was reproduced by the public number Scott Jun
Previous issues described social media marketing for Huawei's new products (Review please poke the link), has received a lot of feedback that social media network red marketing in the Middle East market is already growing rapidly, according to AV Cohn and Wolfe, a public relations firm owned by WPP. consumers will be interested in products recommended by online red bloggers. Consumers buy beauty products based on the recommendations of online red bloggers.
Next, let's talk about how social media marketing in this year's Circle of Friends in the Middle East is done.
1, human sea tactics
This type of marketing belongs to not bad money advertisers, money can invite a lot of online red bloggers to play call for the brand plus good ideas, the spread will be very large.
Example of a positive scheme: Schweppes s. C
Schweppes has asked millions of online bloggers to promote his new product, and from the official TVC you can see Middle Eastern comedy prince Abdulaziz Baz, influential fashion blogger Fatima Almomen and more (see fan base).
You think it's over?
The entire campaign went from pre-warm-up to formal promotion。 For example, the following two Ahmads (who, like Elias, have walked the show for D.G.) and
And all the promotional pictures are so attractive that people want to take a closer look at what it is. And Yellow is the new black is a fashion-related topic, successfully pulling its product image to the level of fashion and lifestyle. The theme of the event is very clear, so that consumers remain curious at the same time successfully promote the brand, but also to a certain extent increased consumer participation in the topic.
Maybe you'll ask if it's useful, anyway, I bought a bottle when I went shopping in the supermarket downstairs after reading the ad...
The opposite case: SWYP
SWYP is a new app product in the Middle East (somewhat similar to Entertainer) that has also been promoted using a group of social media bloggers. But the social media promotion of this product I studied for half a day did not understand what they really want to express and what exactly to promote.
Invite a lot of high-profile bloggers including Sherif, an Egyptian blogger who is one of the top ten bearded boys in the Middle East (the whole video sherif is a look at who I am, where I am, what I'm doing... )
Trivago's spokesman for the Middle East
Max, a favorite of major advertisers in the Middle East.
There are other bloggers with high traffic, but each person expresses a different theme without a clear explanation.
As a consumer, it's hard to get interested after the product doesn't catch my eye at first. And invited so many well-known online red bloggers to promote so long fans also only more than 1100, really a little...
Kris, a red blogger at The Middle East United Network, has made a series of campaigns that the concept wants to convey is that there is a better solution for removing dandruff.
The entire series of ads is rightIt's the embarrassment of capital thick.
1, in doing social media activities want to convey the concept must be clear, consumers in the social media when browsing are quick browsing, if not in a short period of time to attract attention, it will be difficult to re-raise consumer interest.
2, please net red bloggers to cooperate is very necessary, but in the choice of time must be and their own products have a degree of fit, not the more people invited the better.
3, when doing activities in advance warm-up is also necessary, if the activities to last for a period of time, continuous follow-up activities to adjust in a timely manner is also necessary.
Links to previous good texts:
Sweep code attention
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