A good Facebook ad copy has a big impact on the click-through rate and conversion rate of ads, and today I'm going to explain in detail how to write a reliable ad copy.

Generally we write an advertisement copy is divided into three parts.

1, according to the audience, targeted description of product use and selling points.

According to the product's selling point and audience to target the preparation of inflammatory statements, such as the following wireless Bluetooth headband products, his selling point is not to hurt the ears, wear comfortable, can exercise when sleeping. Compared to ordinary headphones can be worn for a long time, the ear will not hurt. Then I put sleep this audience, can start from the treatment of insomnia, copy can be written: listen to music to sleep to help treat insomnia, will not hurt the ears of the new Bluetooth wireless headset headband, can be worn all night. If the sports, outdoor audience, copy can be from running will not drop, can absorb sweat and so on to write the copy.

2, the product's material and attribute characteristics.

This part, like Amazon's five-point description, provides a clear description of the product's features, such as functions and materials, and the environment in which they are used.

3, product link.

The last part is a short link to the product page that comes with the copy, which can be.Get it here  Shop now  Get YoursWait, remember to put your finger on the arrow ➡️.

4, in the preparation of the copy, in the sentence interspersed with emoji.

In the copy interspersed with targeted emojis can make customers more interested to see, as long as the copy of the dry Baba text is not attractive, such as swimming products you can add 🏊 ♀️ expression, sports products you can add 🏃 ♀️ expression, you can also add 💥💗 at the beginning of the copy and other expressions, so that the copy becomes colorful.

The above is the content writing skills of the advertisement copy, and then the title is written.

There are generally the following types of titles written.

1, directly write the name of the product, simple and clear to tell the customer what you are selling.

2. Tell the customer what your product is good for him, such as this headband headset, you can write statements such as keeping your ears from aching.

3, discount promotion to promote click, you can write 50% discount, or hot sale, buy two to one, free transportation and other discount categories of promotional statements, can significantly increase the conversion rate of advertising.

Finally, the Call to Action button when you create an ad.

This I have previously said in my previous article, it is recommended to choose to go shopping around this button, that is, the meaning of immediate purchase, if not selected, the default call to action button is to learn more.

The last is a copy of the type of question, such as how to fall asleep quickly? How to lose weight quickly? Such a copy, to attract the attention of customers and the desire to continue to see, but this kind of question-type copy writing is easy to violate Facebook's advertising policy, this copy method fb tube is quite strict. It is recommended that you review Facebook's advertising policies carefully before writing them.

Finally, there is a point to pay special attention to, absolutely can not appear the best, the world's first, the world's best xxx this kind of keyword, is best and other words, this is a violation of advertising law, serious will directly block the account.

--- original article, reprint editing the source of the notesrequired---

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