Suning little biu wise man's magic sand sculpture advertisement, creative full score!
No.Know from when, the domestic advertising blew up a sand sculpture wind, now, this sand sculpture wind is still vast, in the era of scarce attention, advertising no idea can only be unknown.
Recently, Suning smart terminal small biu Zhijia in 618, also released a sand sculpture advertising, publicity selling point is very interesting.
Say cool air conditioning, can calm down in an instant refrigerator, quiet and can blow the fan... Each short film brings the selling points to life with a playful performance.
"SmartEr Summer Eight Shoots"
Couples together, the man said: "Marry me", the woman said: "Let's break up", adult fast food-style love, said cool, like a small biu air-conditioning Max, can voice control of intelligent air-conditioning.
Social people and social people's conversation, do not tear down other people's last dignity, see through, is wisdom.
One side blows: We this advertising film does not need traffic star empowerment, only need a variety of links through, casually can be tens of billions of exposure, hundreds of billions of traffic. Therefore, it is not recommended to use live shipping, the ability of the brand to live. In the face of this situation, you can only show an awkward and polite smile, quietly watching him blow.
The text will be "blowing" and "blowing" to associate, a "I quietly watch you blow" point out the social helplessness, but also point out the small biu smart fan selling point - quiet and can blow, a pun.
A man in hand washing clothes to the mobile phone said 6 times "Vi" can not hear, and finally the mobile phone also fell into the water。 This leads to a small biuDO direct drive inverter drying all-in-one machine「True six-dimensional intelligenceHandwashing」The selling point, can knead, rub, shoot, solve, penetrate, shakeIntelligent.Washing machine.
The couple quarreled and even started, and finally they all went into the refrigerator to calm down, small biu open the refrigerator, can let each other calm down 520L large-capacity smart refrigerator.
In the face of life's little things, only let oneself calm down, can solve the problem.
I bought a fish and put it in the pool, but the fish suddenly disappeared.The original water to Qing is no fish,Small biu water purifier deluxe version, clean ultra-clean intelligent water purifier.
This sentence also tells the way of life of the workplace, the saying goes: "water to Qing is no fish, people to the inspection is no help", meaning that if you are too harsh on others, do not allow others to have a little mistake. Such people don't have friends and are easily isolated from the rest of the team in the workplace.
Jumping on the gas stove, it doesn't smell when it's dry, just like the little biu smart smoke stove set, big suction, big fire smart smoke stove,"The stove doesn't smell like it anymore."。
A man on the phone, has been with the other side to lift the bar said smart door lock and Bluetooth door lock is useless, or ordinary key lock useful, the result turned to go home to find the burglar, so lead to "true love life, away from the bar fine."
Play back, make a fuss, don't make fun of safety. This is the code of conduct for sensible adults.
Plant cell wall cracked open, small biu broken wall processing machine, can break the cell wall breaking wall processing machine.
At the same time means that young people can break through the "comfort zone", break the barriers to life, the courage to break through. Seeking change and development is the only way to grow.
In conjunction with the video, the little biu chicist launched a set of posters,8 posters, corresponding to each product selling point in the ad film, and with eye-catching colors to highlight the core functions, such as "quiet", "blowing", highlighting the mute effect of the fan, so that the audience can grab key information.
Look carefully and you can see thatThis set of papers is not only "sand sculpture" but also "reality", but also sums up a set of ways of getting along with people.For example, "water to qing is no fish", "calm yourself down", "break the comfort zone" and so on, covering the workplace, love and life and other aspects.
For smart home advertising, how to let the target user really feel the selling point of these products, is the communication problem, the past smart home advertising is often more rigid, the form of expression is not very novel, it is difficult to attract the attention of the target user, and combined with the life scene, fun sand sculpture advertising, it strengthens the point of view of advertising.
In addition to the use of network terriers, some of the paper also uses "harmonic terriers", for example, "dry up" and "cook up" harmonics, cleverly borrowed harmonic terrier, borrowed the network language familiar to young people to implant gas stoves "big suction, big firepower" spread selling point.
Now after 90, 00 to become the main consumer group crowd, in order to impress the hearts of this group of young users, this group of accurate insight is particularly necessary,To capture a young man's heart, one must have insight into where the "pain point" and "itch point" of the young man are.
Suning this advertisement, can be said to have caught the young users of the "pain point" and "itch point", to bring the user emotional resonance, such asIn loveUnstable relationships, unsaved conversations in the workplace, life's bars, and so on are the pain points of young people's daily livesand it's also a problem that bothers them.
In addition,Little biu also captured some of the pain points in the user's use of home appliances, such as ordinary door lock home easy to get into the thief; the traditional smoke stove adsorption force is not strong, smoke smell, etc. ; the general fan voice loud and other life problems, and for these pain points made a comparison, highlighting the advantages of small biu smart home appliances, so as to impress consumers.
Little biu zhizhi is precise insight into these pain points, and home appliances and home appliances to do content grafting, so that the invisible audience can get value from advertising recognition, emotional resonance, so as to establish an emotional connection with the brand.
Also in the videoUse a number of young people familiar with the network terrierSuch as "I'll look at you quietly xx", "inside", "bar essence" and so on.
After 90, 95 this group of people with the Internet, they are keen on surfing the Internet, is the creator and spreader of internet culture, they can not be more familiar with these Internet hot words, and use their familiar network terrier advertising, on the one hand to enhance the audience's resonance, on the other hand, also make the content of advertising more in line with the context of young people.
In order to get the attention of the waves,Brands either let go of themselves with them or let go of themselves more than they do, novel, interesting advertising is more attractive to their attention, but also more popular with them.
Therefore, we can see that today's brands more and more open, but also more and more dare to play, just like the Thai advertising, with a happy, pointless way to show the selling point of the product, strengthen the user memory point.
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