Station B you don't know: Make $800 million from "zero ads."

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Never put a patch on the ad, letHow much did Station B lose?

Which is the best experience on the video site right now?

There is no doubt that it is Station B.

Why?

Compare it with other video sites. Opening a video site other than Station B, most people's first feeling isThe ads are too long.

These include the first 180-second ad, the ad that suddenly inserts the plot to the climax, and the small theater ad that the actor loves to play. Sometimes you don't even know if you're watching an ad in a play or if you're chasing a play in an ad.

And station B, there is never a patch advertising. Open Station B and watch the small TV in the center of the screen shake for three seconds to immerse yourself in the video.

This greatly saves the user time and the experience is called a comfort.

Station B has no patch ads for a reason. In the early years, Station B mainly started with a secondary video without copyright, and naturally it was not possible to make money by adding ads in front of the video without copyright. After all, the money made like this is not very glorious.

Later, Station B maintained this tradition. In 2014, Station B officially announced that Bilibili had purchased a genuine new version that would never be advertised with a patch.

In fact, Station B has tried this approach before.

At the request of the copyright holder, in 2016, Station B added ads at the beginning of five new films, such as Re: A Life in a Different World from Scratch, and the community blew up. Finally, in order not to let B station go bad, B station independently under the shelves of these plays.

Station B has since become a stream of video sites. Because of the good viewing experience, Station B is loved by netizens.

Of course, Station B could lose hundreds of millions without patch ads.

By comparison, YouTube's advertising revenue in 2018 was $8.8 billion, or 91% of total revenue.

Until the third quarter of 2018, advertising revenue has been a major source of revenue for Aichi. In the second quarter of this year, Ai qiyi's online advertising service revenue was Rmb1.6bn, accounting for 21.6 per cent of total revenue.

Visible patch ads are a rich mine.

After losing such a large sum, why does Station B still live well? Even the better?

This is because the absence of patch ads does not mean that Station B does not make money from advertising. However, the way B station advertises is much more secretive, so that you simply can't imagine.

B Station made 800 million dollars from advertising

Last year alone, Station B earned Rmb810.7m through advertising, up 76% from 2018. In the second quarter of this year, B Station's advertising revenue reached 350 million yuan, up 108% year-on-year.

From the first quarter of last year to the present, with the exception of the first quarter of 2020, which was affected by the outbreak, Station B's advertising revenue has been growing at a rate that is visible to the naked eye.

It can be seen that advertising revenue situation is very good.

In fact, B-site advertising revenue is divided into the following parts: site recommendation bits, mobile open-screen advertising and other general methods, online home-made content and offline activities of the title implant, connecting brands and UP master advertising.

In the general way, you can see the brand's ads on the right side of the site's home page, the streaming page, and the video page, with the words "Advertising" in the lower left corner. Because the painting style is compared with Station B, you may not be able to find this advertisement for a while.

In terms of implantation, Station B has worked with Tmall on a double eleven grass convention event, calling on UP's main contributor to the grass video to win the prize, which eventually attracted 50 brands and 79 products to participate in the trial.

Such activities because of the rich form of reasons, both to attract traffic, but also invisibly made a wave of promotion, is a two-in-one.

However, B station's most ingenious way of advertising realization is the third, that is, as a middleman, on the one hand to connect brands, listen to the needs of brands, on the other hand, docking UP master, do customized video content.

In May this year, Station B helped KFC this "golden master" to find a lot of UP owners such as "Shang Xiang big battle", "rabbit horn", through the release of videos to promote KFC's sucking finger original chicken.

Where's the cleverness of this approach? First, because of the video, the style is more lively, implants are not so rigid;

Take the rabbit horn video, he while making sucking the original chicken, while the history of the product, the content is still more interesting.

Impeachment screen, is also all "let him just rice" such as its music melting text, it seems that netizens for such an advertising implantation method is also happy.

In addition, Station B launched the "Flower Fire" platform, the UP main commercial cooperation platform, in August this year, similar to the giant star map of jitter. With this platform, UP owners can quickly connect with advertisers, thereby increasing video revenue.

In fact, B station advertising has formed a chain: the brand through the fire contact B station, to find UP master custom content, to attract users. Another official in a wave, long-term powder absorption. If it is not very easy to operate, you can find Station B, let Station B provide customized marketing solutions.

Stand still and give the money away

Through the above listing, you can see that Station B is not not do not advertise, but the way is more ingenious. It's much better than some websites jumping out of the "brother you cut me" online game ad, and watching a disgusting half-day grey nail ad.

There are two reasons why Station B has worked so much.

First, through the "sacrifice effect", to enhance user stickiness, to maintain its good community atmosphere.

Sacrifices, which refer to objects that people use to worship their ancestors, are generally quite expensive. The higher the price, the higher the value, the more sincere.

Station B emphasizes its sacrifice, and the importance it attaches to the user experience, by announcing the loss of revenue without patch ads, which implies "look, how good I am to you".

Many users are naturally moved to speak, thinking: people have given up advertising, is the conscience platform! I have to support it!

As a result, users have a stronger sense of belonging to the video platform.

Second, it is determined by the tone of its users.

B station users are younger, maverick, the kind of brainwashed hard wide and tall on the product declaration is more repugnant. In this case, perhaps soft wide will be more in line with the user's taste.

Come to think of it, isn't Station B a model of "standing and giving money?"

Jun do not see how many users by the forum full of ads and advised to retreat, far from the cat pounce, near a knowledge of the question and answer community. They all lost themselves on the road to commercialization, sacrificing part of the user experience.

Then look at station B now, you may think, in fact, fish and bear palms can have both ah, but some enterprises have no intention.

For business cooperation, please contact WeChat:QQ:2881339633

Station B you don't know: Make $800 million from "zero ads."

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