Small new ads at home are sweeping social media, with real-life scenes that resonate strongly!

■ Author Mad Men . . PR Maniac (ID:PR-MEN）

A recent video caught fire in the parents' circle, and a short two-and-a-half-minute video swept social media as soon as it went live. Netizens all over the country are brushing this video. In the video, you may be sprouted by mischievous children, or you may marvel at the video's creator's clever display of different regional characteristics, in short, a video channel to the hearts of parents across the country.

In the brand advertising difficult to form a sensational effect of 2019, this production cost less than 300,000 short video in just a few days has become a case of explosion, not only attracted the attention of many people in the industry, but also in the vast number of parents set off a heated debate, let's take a look at it.

Small at home 1s new ads

Humor ads combine real scenes

Smartly implant the product in short video form

Xiaodo at home this video tells the story of Sichuan, Northeast, Hunan, Fujian, Tianjin, Hangzhou, Shanghai, Shandong 8 regions of parents in tutoring their children's homework interesting fragments, through humorous advertising combined with real scenes, to deepen the consumer's impression of the brand.

At the beginning of the video, a line of white font reads "Sichuan Parental Counseling Homework", which arouses everyone's curiosity, is this Sichuan Parental Counseling Assignment different from the parental tutoring homework elsewhere? Then a mother with a mouthful of Sichuanese asked her child, "Six plus two will be equal to four columns?" "As soon as this question is thrown out, the vast number of netizens began to be curious, yes, how can six plus two equal to four?" Then you can wait for the child's God to reply to satisfy everyone's curiosity. The entire video shows a similar question-and-answer session in eight provinces, attracting a wave of curiosity from the audience and greatly satisfying everyone's "hunting mentality". "

This ad will be a small piece of series together, in the middle also interspersed with a lot of shaky sound effects, with humor sand sculpture to get the content, to make the ad so hot. Small cost, big creativity, clever to let their product features naturally implanted in it.

The whole short film has no traffic star, some are just vegetarian, no big production, some creative content output, such benefits make advertising more grounded, consumer resistance to advertising reduced. It is understood that the production cost of this advertisement is less than 300,000, the key is the advertising presents the status quo of the national parent counseling homework, the real use of different local dialects, which makes consumers feel very strong.

At the same time, the short film's advertising form is also very creative, what is the hottest thing now? Of course, short video, shaking sound, fast hands, vlog, not only in the era of fragmentation in line with the browsing habits, while interesting content is easy to spread secondary. Therefore, the short video platform is becoming a brand competition of the new arena, at the platform level, short video content, the application of different dialect areas and the combination of content to make short video more grounded, but also more interesting, the construction of content and the user's real life more relevant, and this is undoubtedly more appropriate to the content properties and characteristics of the short video platform, more stimulate the heat of the topic and the spread of content.

With the deepening and evolution of social transformation in the Internet age, community platforms, network media, mobile media and so on have come into being, and the tactics and strategies of advertising marketing have gradually changed, so the form of creativity also needs to consider different marketing carriers. Small brand advertising is to short video platform user browsing habits, preferences, as well as content model to produce, to achieve the content of marketing and native.

Gain insight into consumer pain points

It sparked a heated discussion

Brand through the real family life scene, showing the function of small tutoring children's writing industry, seamlessly fit the parent groups face the troubles and needs of tutoring children's writing industry, such as short video, fit the overall content of the tone of the use of "dad" "mom" sentence-making, not only shows the function of small tutoring homework, but also let parents see the small degree of liberation after playing games, mask more life possibilities. To some extent, smallness is not only a functional product to tutor children's writing industry, but also more like a life essential to maintain parent-child relationship and family harmony.

Xiaoding at home by Baidu positioning as a set of video, audio, retrieval and other functions in one of the intelligent products, in people's daily life plays an important role. At the same time, through the brand alignment of "parents tutoring children's homework" this aspect of accurate insight, to tap into the needs of users, to achieve the parents of this vertical circle layer of fine deep cultivation.

I believe that most parents in the education of children, tutoring homework have such troubles: why children so naughty always listen to the school will not? Why can't such a simple topic be told several times? So this advertisement is for parents of these pain points cut in, through a small fragment of the perfect reproduction of the scene of educating children, the key is that these pain points are the hottest and most discussed topics, so once the video is online, in the micro-blog and shake the tone caused the vast number of netizens hot discussion:

This small degree has a home through a series of ways on the one hand, parents of these voices to express the resonance, on the other hand, there is resonance self-confessed will produce high-quality UGC, through the parents continue to secondary dissemination, advertising to form a brush screen trend is not difficult to understand.

Look at the smart home appliance market right now

Smallness at home is the product of the trend of the times

In recent years, with the rapid development of Internet technology and the rise of the "lazy economy", major home appliance leaders have increased the layout of the smart home appliance industry, Baidu Li Yanhong has previously mentioned that the future of mobile phones will be replaced by smart devices. Baidu has also begun to lay out its smart devices, successfully bringing its long-standing artificial intelligence development to the masses. In fact, Baidu has always been to search and information flow as the core business, the recent move to focus on artificial intelligence equipment can be said to expand into new areas, its product marketing strategy is also constantly innovative.

And this time through a series of creative marketing methods, Xiaoso has undoubtedly succeeded for Baidu in the smart home appliance industry has laid a solid foundation. At the same time, based on Internet of Things technology, smart speakers can achieve control of other appliances in the home. As the intelligent hub of the home, xiao scale can also control other smart Internet of Things appliances. At the same time, from the current situation, the domestic mainstream lifesmart, Skydive, graffiti and other brands of products in small technology stores can be supported, which shows that Baidu is now in the field of smart home appliances has been leading the ranks in the country, at the same time through this advertising marketing has undoubtedly expanded the visibility of its products, deepening the majority of users' impression of the brand.

Small at home is undoubtedly a smart device in line with the trend of the times, successfully subverted the traditional function of a single smart speaker, small at home , better use of smart speakers , more flexible smart TV , more efficient video phone, in the future with the continued maturity and development of loT, the relevant industrial chain to further improve the practicality of intelligent AI voice control terminal will be further enhanced, and the product with screen is more competitive and better experience, the future will not rule out further upgrades.

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Small new ads at home are sweeping social media, with real-life scenes that resonate strongly!

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