Simple sharing: Google Adwords ad optimization 3 steps
Google Adwords Ad Optimization 3 Steps:
How to optimize Google Adwors CPC spot ads and share your experience of optimizing Google Adwords ads here. Google Adwords optimization, mainly from 3 steps to optimize:
Google Adword ad optimizationStep 1: Focus on exposure
Ads can only get enough exposure to have the possibility of an increase in click-through rates. Increased exposure can start at the following 2 points.
1: Modify the keyword matching mode
Many users in order to "precision", keyword matching methods are set to accurate match, fisherman believes that before not getting enough data, it is recommended to open a wide spread match, so that you can better understand the user search needs, especially if you do not have a clear understanding of the positioning market, not clear what keywords customers will search for to find your business.
2: Modify the keyword bid
Before running ads, you can through the preview tool, to understand the location of keyword ads, if the ad location is not in the top 3, it is recommended to increase keyword bids, the ad ranking as far ahead as possible, get a good display position, and strive for more exposure opportunities, in order to optimize for the future to do data accumulation.
Google Adword ad optimizationStep 2: Follow click-through rates
Exposure means demand, click means willingness. Whether or not a user clicks when they see an ad is related to the language and location of the ad. Optimize Google Adwords click-through rates, different forms of advertising, optimization in different ways.
Search ads, mainly based on search data, optimize keyword matching mode, increase negative keywords, optimize advertising language, as far as possible reflect the free mail and actual price, the relevant service guarantee commitment, increase Call Out additional statements, extended links, if the site enabled praise services, you can also open praise links
Display ads, can be optimized more points, such as the design color of ads, advertising element layout, advertising targeting settings, re-marketing list optimization.
Google Adword ad optimizationStep 3: Focus on conversion rates
The optimization of conversion rate, pre-conversion, conversion, post-conversion optimization
1: Pre-conversion optimization: Mainly for the optimization of ad landing page, ad landing page needs to pay attention to user experience design and page opening time. Now advertising mobile phone traffic will account for a lot, so the site design must support adaptive design, so that mobile phone users can operate easily and smoothly. Because of our server location, can not fully adapt to the global country, we need to pay attention to the opening time of the ad landing page, we can use GA page load time statistics, GA page bounce rate or server log analysis to analyze page opening time. Sometimes the page design is unreasonable, but also let us open for a long time, jump rate is very high. Ad landing page bounce rate, we generally require less than 30% in order to have a higher conversion rate.
2: Conversion: After the user reaches the ad landing page through the advertisement, he will look for the product or service according to his idea of keywords, product layout, navigation design, information transparency, product information professionalism will affect whether the user completes a transformation we want.
3: After conversion: Many customers just understand Google Bid ads, can bring traffic, but do not know how to measure the effectiveness of ads, combined with Google Analytics, we can very good evaluation of the performance of ads. Conversion is a process that we want our customers to do for the purposes of the site. For example, we do B2B, is to hope that customers inquire, do B2C, is to hope that customers buy products or services. This process, we through Google Analyics set a visual funnel conversion map, you can also set a goal for each step, each action set an event tracking, such as the user click "join shopping cart" or "buy now" increase is GA event tracking, will register page, payment page, shopping success thank you page as a goal, through the event target and access page target, you can understand the user conversion process problems.
Customer needs are changing, competitors are changing, and we need to combine GA and advertising data to continuously optimize ourInformation.。
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