Railway station advertising media, local brand publicity of the winning way
From October 1st to 8th, the number of passengers sent to Liaocheng Station increased steadily, reaching a new high for single-day passenger traffic after the Spring Festival this year. With the increasing railway capacity and passenger flow, the railway station is undoubtedly a great place for advertising.
Liaocheng railway station media, for the chat city local brand is an important area of publicity. The passenger flow of the railway station is mainly based on four groups of people: business travel, leisure travel, visiting relatives and friends, and college students, and is the most important consumer group in the market at present. Advertisers are mostly targeting people like this.
For local brands, chat city station advertising media has the following advantages:
1, advertising content spread fast. Railway station advertising visual impact is strong, clear, compared to television, newspapers and other media forms, understanding time is short, can directly deliver the content to the audience.
2, advertising repeated reading strong. Passengers staying in the railway station in order to spend time, will take the initiative to see the advertisement, and because the passenger stay in the station for a long time, the advertisement repeated reading is strong, can deepen the advertising image and publicity effect, the brand feels higher.
3, publicity time advantage. Due to the special properties of the railway station's round-the-clock operation, there are passengers in the station 24 hours a day, advertising will continue to be promoted at night, compared to other forms of advertising, the railway station media in the publicity time has an advantage.
4, publicity location advantage. Advertisements placed at railway stations often represent the first impression of the city. In the hearts of travelers, the close integration of local brands and cities will deepen the understanding of cities and brands. This is the unique advantage of the city enterprises in the railway station publicity.
As a local brand, on the one hand, on behalf of the enterprise itself, on the other hand, also represents the city image of the city.As the city window of the city, the railway station represents not only the image of the city, but also the embodiment of the strength of the city, and the advertisement of the railway station bears a special propaganda meaning compared with other types of advertisement.
Therefore, chat city local enterprises want to increase brand publicity efforts, may wish to advertise in the railway station up and down a bit of effort.Enterprises insist on talking about the city railway station to do a good job of advertising, to a certain extent, brand image and the city image can be jointly enhanced, thereby expanding the influence of enterprises.
Chat the development of the city and the development of local enterprises complement each other, closely related, local enterprises seize the opportunity of publicity, and the city image of common progress, common growth, is a winning way of brand promotion.
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