Network accurate promotion! Today's headlines shake short video search and information flow Baidu, Sina VX-13533966559 professional team 24 hours online order! Advertisers are welcome to consult online! Industry:Health/Medical/Cosmetics/QP/WZ/APP/E-commerce/Finance/Services/Baidu/OPPO/UC Network is the most complete resource
At present, the needs of consumers are differentiated, personalized and diversified, while the traditional mass marketing methods are product-oriented, with high advertising costs, inefficiencies and other shortcomings, has become less and less suitable for the development of e-commerce. Precision marketing requires precise market segmentation, accurate understanding of consumer needs, precise targeting of consumers, and accurate information communication. Therefore, precision marketing is the premise of e-commerce to provide personalized products and services, but also to improve consumer loyalty and e-commerce core competitiveness of the basic conditions. Precision advertising agencies Sky Show network brand co-broadcast analysis precision advertising delivery has the following advantages:
1. Precision marketing improves the accuracy and hit rate of e-commerce advertising
Precision marketing requires accurate market segmentation, the use of information technology to collect, process, store and analyze a large number of consumer information, positioning and analysis of target consumer demand and shopping behavior characteristics, targeted products and services information promotion, so that it accurately spread to the target consumer. Therefore, this greatly improves the accuracy and hit rate of advertising, saves e-commerce advertising costs, so that enterprises focus on the use of limited marketing resources, in order to obtain a relatively high return on investment.
2. Precision marketing has improved the level of e-commerce services
Precision marketing requires e-commerce to analyze and understand the changing trends of consumer demand and fully meet the needs of consumers, starting and ending with consumer demand. At the same time, e-commerce should be strictly in accordance with the requirements of economy and convenience, as far as possible to narrow the consumer's consumption channels, choose the appropriate logistics companies, in order to ensure the complete delivery of products to consumers under the premise of minimizing product circulation links.
Accurate delivery of accurate ad delivery system, according to the user's habits, preferences and needs, targeted delivery of users interested or useful ads.
Flexible advertisers can choose text, images, or videos as needed to deliver ads to their target audiences through a precise ad delivery system.
Effect control advertisers can monitor the ads through the ad monitoring code, and according to the results of the monitoring, adjust the way the ads are expected to run, control the performance of the ads.
Advanced and affordable precision advertising delivery system, for advertisers to provide two different purposes of advertising payment methods, to spread brand-based advertising, pay per user click, to sell products for the purpose of advertising, advertisers in the user to buy, register, download and other effective behavior, only to bear the corresponding advertising costs.
Network number is a tool for users to use the Internet, which can be used as a portal for users on the Internet, or as a user's identity on the Internet.
Introduction to the network number feature
Information release function: users can publish supply and demand information, dating information, recruitment information and so on through their own network number, network number platform NSID.CN accurate information distribution software system through accurate calculation and matching of information, and actively deliver the user network number with relevant information needs.
Information subscription function: users can subscribe to information through the user's network number, the network number platform's NSID.CN precision information distribution software system will be through the Internet to the user subscription information for the maximum range of collection, filtering and matching, and then continuous, active delivery of the subscriber's network number, the user logs on to their network number is sustainable to read the latest demand information.
Letter direct delivery function: users can send and receive e-mail through the user network number, can open the other party's network number, and then point to the "direct mail box", you can send letters directly by way of message, do not need to log in to the background, similar to real life to the sender's door to deliver letters directly into the mailbox, save all intermediate links, solve the "letter loss" and "letter interception" and other issues, users can also log on to their network number to find the network number. Then direct delivery of letters, but also for users to provide mail reading queries, mis-mail unread recall and contact book unlimited grouping and other user-friendly services.
Instant video function: the user installed the network number of the network camera or other video equipment, you can log on to the network number, using the network number of the real-time video function remotely view the monitoring range of live video, so that remote supervision, monitoring, monitoring and scheduling, but also by the user through the network number to manage the viewing rights of the video as needed.
Image display function: users can use the network number in the form of words, pictures, publish personal or institutional text information, picture information, network display, publicity and promotion.
Introduction to the network number service
Survey service: network number system platform, has an independent questionnaire system, can provide customers with network number users based on products, markets and public opinion and other content of the questionnaire, for enterprises and government decision-making to provide questionnaire services.
Precision advertising service: network number system platform, with text, pictures and video as one of the advertising publishing system, can provide customers with accurate target advertising communication services.
Online goods ordering services: network number platform and well-known domestic and foreign commodity manufacturers to cooperate, the introduction of high-end brand-name products for the vast number of users to order. The product supports online payment.
Member management services: network number system platform, who apply to join the network number member, can have information subscription, information publishing power, through points to obtain advertising and other preferential treatment, to participate in the network number club organized various activities.
Video equipment supply: Provides equipment and technical support services such as network cameras and video servers that can access networks and platforms.
The main feature of the network number
Network number to achieve the identity of Internet users, from English-based, to digital expression of the transformation, so that the network number as the network user's ID, with easy popularization, easy to spread and easy to unify business value.
Network number to achieve the Field of Internet applications, from information dissemination and entertainment consumption-oriented, to business services, so that the application of the Internet and scope, has been extended and expanded.
Network number to achieve the Internet service model, from the simple search for information, consumer information-based, to users on demand subscription, release information changes, so that the Internet service model and methods, has been changed and progress.
Network number to achieve Internet use functions, from the traditional one function-based, to multi-functional fusion of the transformation, so that users as long as they have a network number, can simultaneously meet the four major needs of online communication, display, application and services.
Network number to achieve Internet information dissemination, it is a multi-functional information carrier, with the enhancement of interaction, information dissemination is more rapid and effective.
The characteristics and advantages of the network number
"Network number" is a set of Arabic numerals plus nsid.cn digital form, as the Internet users on the Internet communication numbers and identity, for the Internet into the personal era, the realization of the Internet to the Internet dynamic addressing provides an effective solution;
Through the integration and innovation of Internet technology, the "network number/NSID" has four functions of communication, display, application and service at the same time, and makes "network number/NSID" become the most complete Internet communication tool of the new generation.
The original intelligent holographic search technology has given the "network number/NSID" a unique development to the news, search personalized information and collect Internet intelligence as the core competitive advantage, the realization of people's dream on the Internet site to know people, information finders and intelligence door-to-door dream;
"Network number / NSID" and the traditional search engine Baidu, GOOGLE's main difference is that the current mainstream information search tools, are based on the portal as the center, the use of highly technical web-oriented search technology, users need to have high Internet expertise, users need to spend time and effort in tens of thousands of information retrieval, and can not achieve on the Internet continuous, comprehensive, accurate and time-consuming information search and collection. And "network number / NSID" is based on the user-centric basis, the use of highly user-friendly search technology, as long as the user input needs to collect information, intelligence requirements, "network number / NSID" can use intelligent language search technology, to provide users with round-the-clock, non-stop targeted news booking, personalized information search, professional Internet intelligence monitoring, so that the Internet truly become a source of human knowledge, wisdom and creativity.
For developers, developing an APP is only the first step, and the next step is to promote it. And app promotion, but also to advertising is the most difficult to grasp. But running ads has always been the fastest way for apps to work, and therefore a challenge for developers. Wealthy developers may run ads through professional advertising companies, but for small, overstretched teams, they have to hit their scalps.
The most critical thing about running an ad is to track your mobile ad, and you can only move on to the next step if you know how well it's running right now, otherwise you can only try to catch a rat as a blind man. Therefore, it is extremely important to understand the different mobile ad tracking technologies. Unlike the online world, which is cookie-based and spans the entire ecosystem, mobile phones require a range of different tracking technologies to work on different advertising sites and platforms. It's worth noting that there's no tracking technology that can help you access all your ad inventory, so you need to use as many different technologies as possible.
To ensure that your ad tracking is detailed enough, you must also have a track of the performance of different creatives, websites, countries, and devices. Only with this information can you judge and remove invalid ads, stop investing in sites that don't bring high-quality users, and focus on the countries that deliver the best results. In addition, you must track app usage installed in the past to determine which resources can bring the most loyal users. Most tracking technologies can only help boost downloads, but they don't drive in-app purchases.
In the above process, there are two things to always carry out, that is, do not simply guess, do not draw conclusions too early. Deciding on the direction of marketing costs without reference to accurate information and analysis means you'll pay dearly for it and miss opportunities. At the same time, most tracking technologies today provide only raw data and must spend a lot of time manually optimizing, while time and resource constraints can only be satisfied with the information and results obtained in a limited time.
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