In this article, we'll show you how to optimize your Google campaign for e-commerce push dates.

First look at the Black Friday data, blue bars for total sales, red lines for growth rate, we can see that Black Friday in many areas are a big boost!  

Let's take a look at the Black Friday data on Google

- Google has 21 million searches related to Black Friday

- 70% of searches take place within 20 days of Black Friday, the moment the customer decides which product to buy

- 60% of searches are done via a smartphone

- Search engine marketing (SEM) budgets typically increase by 53%

The data could explain why Google is becoming more and more important to Black Friday marketing.

When running Google ads, there are several things we can focus on:

(1) Handle the Upper Funnel campaigns, which are used to direct traffic to your store
(2) Prepare all types of activities (search, display, shopping, re-marketing) for maximum communication
(3) Create ads and banner ads related to Black Friday

(1) Upload ads and banners to your Google campaign
(2) Maintain precise positioning by adjusting the CPC
(3) Save new audiences generated through these campaigns

Other things you can do as an advertiser are

• Search campaigns and dynamic search ads: Create generic campaigns and keep them during the Prepare and Run processes

• Show ads: Shortly before Black Friday begins, create a new banner and maintain it throughout the Release phase

• YouTube ads: You can activate your campaign Header Ad the day before Black Friday and keep it until the end of the day. Such advertising has a significant impact in privileged positions.

Finally, it is recommended to use Bumper Ads, a video ad that lasts up to 6 seconds. They are very effective and can transmit messages quickly and concisely.

In addition, to optimize your Google campaign, it's important to consider some important information:
Design personalized ad text and banners for Black Friday: Add Black Friday to your ads for more traffic.

• Each ad group contains more than 3 ads: Use 3 ETA (Extended Text Ads) to increase conversion rates by 15%.

• Add at least 4 extensions per campaign: This way, Google ads can better personalize your ads and increase click-through rates (click-through rates)

• Add the best remarketing list to your campaign: Add a list of All Visitors, Page Product Visitors, and AbandonEd Carts

• Increase your bid budget: Increasing cost-per-click (DT) during this time helps make your ads more competitive.

• Create Google Shopping and Dynamic Remarketing Campaigns: To do this, we have to check to see if we've uploaded products to Google Merchant.

• Set up automatic CPC in all ad groups: If Google thinks the likelihood of a conversion is high, Google automatically adjusts its bid

• Set ad rotation to Optimize: With this option, your campaign will automatically show ads with better conversion rates and relevance

• Adjust the budget for the increase in tenders: Consider increasing your marketing budget for this period.

• Add dynamic search campaigns: Google automatically generates the title of the ad

I believe that these Google ads optimized for black five, can increase sales, for the peak season to add another firewood!

For Black Friday, duck!