Google and ads

Google and advertising

Give me a break

Please let me have a way of life

The world's biggest advertising company embraces ad-blocking.

The world's largest advertising ad ad ad-blocking program.

From quantum computing and smartphones to self-driving cars, home thermostats and delivering the internet by balloon, Google or, technically, Alphabet, the holding company that the firm established in 2015, has its fingers in many pies.

Founded in 2015, Alphabet, Google's parent company, has expanded into a number of areas, from quantum computers and smartphones to driverless cars, home smart thermostats and Google balloons.

But the company's main business, which pays for all of its dabblings elsewhere, is digital advertising, which in 2017 accounted for more than 86% of its $111bn revenue.

However, digital advertising is the company's main business, advertising revenue to pay for other business expenses. Alphabet's total revenue in 2017 was $111 billion, more than 86 percent of which was revenue from advertising.

It may seem odd, then, that Google's latest move is to aid ad-blocking.

Curiously, Google recently backed ad blocking.

On February 15th Chrome, its web browser, which has a 59% market share, switched on code to block certain online advertisements.

On February 15th Google updated chrome, the browser that accounts for 59% of the market, to block specific online ads.

In doing so it joins an established trend.

The move follows the current trend.

By last year around 27% of American internet users had installed ad-blockers, according to eMarketer, a research firm (see chart on next page).

By the end of last year, 27 percent of U.S. internet users had installed ad-blocking software (see chart on the next page), according to eMarketer, a market research firm.

Third-party ad-blocking software is available already for Chrome but only for its desktop version.

Users can use third-party ad blocking software to block ads, but currently only for desktop Chrome.

As well as being built in and thus on by default, the new blocker will work on smartphones.

In addition to the desktop version of Chrome, mobile clients will also have ad blockers built in and enabled by default.

Web publishers will not welcome another threat to the efficacy of advertising, their main source of income.

Advertisers don't welcome ad blockers, after all, ads are their primary source of revenue.

Google at least promises that only pages which display the most annoying ads-those that automatically play videos with sound, for instance-will fall foul of its new filter.

As a result, Google has promised that the new ad blocker will only block the most annoying ads, such as automatically playing video ads with sound.

What counts as annoying is defined by the Coalition for Better Ads, a group of advertisers, technology firms and other companies of which Google is a member.

The system will judge whether an ad needs to be blocked based on the standards of the Alliance for Better Ads, which is made up of advertisers, technology companies, including Google, and other types of companies.

Such infuriating ads abound.

Annoying ads are everywhere.

The online- ad industry has over the years developed an unusually hostile relationship with those to whom its products are served.

For years, online advertising companies have been extremely hostile to their advertising audiences.

In the early days of the internet, jiggling, brightly coloured animations were common.

In the early days of the Internet, rickety, colorful animated ads abounded.

Pop-up advertisements, some of them uncloseable, became so prevalent that browsers such as Internet Explorer and Netscape Navigator were modified to try to stop them.

Pop-up ads (some of which can't be turned off) are also so popular that IE and Netscape Browsers have had to upgrade their browsers to block pop-up ads.

(The full text of a total of 293 words) (red label words for the key words of the examination and research) 

Key words for examination and study:

infuriating (ɪn'fjʊərɪeɪtɪŋ' adj. It's outrageful

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