Question and answer this week: How does Google's daily budget for bidding ads work?
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Jenny Teacher, North American Internet Marketing Camp
Start time: Friday Toronto timeOctober 16At night.
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Hello, students!
Recently the autumn wind, maple leaves are also red, in a blink of an eye to Canada's most beautiful autumn, you small partners have to travel to see maple leaves?
However, we must remind that the second wave of outbreaks, we still stay at home, follow us to study Internet marketing!
We have also received a lot of small partners in the public welfare group consultation questions, we all want to know how to do Internet marketing.
Today's North American online marketing training True-E's Jenny teacher will answer your questions one by one, I hope you can benefit from it.
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Not much to say, let's look at the first question!
Question 1
Are we going to set a daily budget for Google Spot Ads? What is a valid Google ad? How long does it take to advertise on Google?
Jenny replied
First, this varies by industry. In a financial industry like finance, one click is thirty or forty dollars, while in other industries, each click can be less than a dollar, so it's very different, you have to really run the ad Campaigns again, or consult a professional body in the industry to set a budget.
Second, the ultimate purpose of advertising is to get it for youBetter conversion。 Conversion refers to a customer clicking into your site and leaving a name. Personal information such as e-mail, telephone, etc. If the advertisement spends a dollar, can bring you this three times, five times, or even ten times the profit, then spend more money in the advertisement is also worth it. So how do you measure an ad? Depends on the effect of clicks and conversions. Our best hope, of course, is to get more clicks in a certain budget. And conversion is related to your website, the site does a good job, there will be higher conversion.
Third, advertising is a long time to do,Long-term exposure is required.Instead of advertising for a day. And if you play for a day or a week, the cost can be high. Advertising is actually an AI learning system, the longer you advertise, the more the system understands what people click on your ads, it will optimize through learning to make your conversion rate higher. Just like outdoor billboards or traditional advertising, playing a day or two is not effective, it will take a while to advertise to see the effect. The general optimization time takes two or three months for usIt is recommended to try for three months, the data out is more accurate, cost-effective is also the best. Generally speaking, two or three thousand or less, it is difficult to see good results.
Let's not just consider the daily advertising budget, we should be concerned about price/performance ratio,Can the ads you put in bring you more conversions?。
Finally, I suggest looking for itProfessional institutionsThere are two reasons to do Google bidding ads. First, Google ads backstage have hundreds of options, if you do it yourself, you need to learn professional knowledge. Second, professional organizations have a long time to serve customers in different industries experience, they will give you the best click and conversion results. We've had customers do it ourselves before,Each click is a dozen dollarsAnd find us to do it after each clickIt only takes less than a dollarand that's the difference between a professional institution and what you do,
Question 2
Does the domain name have a big impact on SEO?
Jenny replied
First, the websites of schools (.edu) and government departments (.gov) and their corresponding domain names may have a higher weighting. In Google Search, search for certain keywords and will come out with the same article, howeverThe domain name has a high weightwebsite willCome firstand they're more likely to be at the top of Google's search page.
Second, domain names are includedKeywords., which helps with rankings such as: www.torontorealestate.ca.
Question 3
How do I increase traffic on social media?
Jenny replied
There are two ways to increase fan and traffic.
One throughPost actively with friendsand other ways to increase natural traffic without paying. Such an approach requires step-by-step, and good marketing skills, through target customer research, the release of attractive content, improve the rate of interactive forwarding of posts.
The other is throughHow to pay, take Facebook as an example, you can increase the exposure of a single post by pushing and posting, so that you can get more exposure, friends, and conversions in the form of Facebook ads.
Facebook and InstagramThe dividend period has passedThe main way to get fans and traffic is through advertising. But if there's good content, it'll help your ad conversion.
Background:
True-E Internet Marketing Research Institute is the only platform for Chinese in North America to share the latest online marketing knowledge free of charge, with 15 years of successful experience in North American Internet listed companies. With professional Internet marketing qualifications (see chart below), Chinese entrepreneurs in North America have a very good reputation.
We have also been "Xinhua", "Sina.com," "Tencent.com," "Sohu.com," "China Net," "Southern Fortune," "Finance China," "China Education Network" and nearly 100 other major Chinese media reports.
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