Health care advertising curse! Google places health care ads next to fake news?
Domestic once sensational questions about medicine, health care advertising, now also appear on Google?
Foreign online advertising companies such as One Medical and UNICEF, which publish their ads on websites with false information about new crown pneumonia and vaccines, have taken advantage of the new crown pneumonia outbreak and the huge attention paid for vaccines, gaining huge numbers of views and, of course, huge advertising dollars at advertising companies, while Google has also made huge profits.
Google's procedural advertising tools, AdSense and DoubleClick, are placing ads on sites that regularly post false health-related information, according to two independent research groups.
Daniel E. Stevens, executive director of Campaign for Accountability, a nonprofit, believes that by allowing these sites to monetize, Google can help spread and monetize health errors. "Despite public commitments, Google will not close the advertising costs that flow to Snake Oil salespeopeoes that promote misinsaltation about coronavirus," Stevens said in a statement. "。 This has led to more websites profiting from the spread of false outbreak information, which in disguise has encouraged more people to publish false information.
Independent researchers at Tech Transparency Project and Global Digital Index have released a report detailing when and where Google places ads next to fake health information on third-party websites. In its Report on the Technology Transparency Project, 97 websites were identified that habitually publish false information and use Google ads to generate revenue. The Global False Information Index publishes monthly advertising reports placed on conspiracy theory websites. In March, the Global False Information Index found that 1,400 websites spreading COVID-19 false information in Europe earned a total of $76 million from advertising tools, most of them from Google. Both agencies said Google profited from a health conspiracy while publicly seeking to fight COVID-19 mis-information.
"We have a strict publisher policy to manage the content that can run ads," Google staff said. We expressly prohibit publishers from misrepresenting themselves or their products, and we have taken aggressive steps to address COVID-19 content that directly harms users or disseminates medical misrepresentation. If a web page or website violates our policies, we will take immediate action and eliminate its profitability. In this case, the company said, the website or article on which it placed the ads does not violate its policies.
In May and June of this year, One Medical's health care product ad appeared on a conspiracy theory website called Waking Times, alongside the headline "Coronavirus Vaccine as a Source of Dangerous Invasion." This article is not about vaccines being directly harmful, but about weaving inaccurate sources of information with trusted sources of information, misunderstanding vaccines and doubts about future COVID-19 vaccines.
Strict drugs, health care products and other advertising, strict audit of the site, so that the site of false information no longer profitable, so as to put an end to the growth of false information sites. Especially at this sensitive time of the new crown pneumonia epidemic!
With Google's powerful advertising algorithm, it is entirely easy to accurately run ads, to avoid false content advertising should be easy, purifying the network everyone is responsible!
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