With the ad and development of social media, consumers' decision-making paths have been reversed. This is also a variety of brands of marketing put forward higher requirements, social media is not to be lost position. WeChat, as the largest social platform in China, with 1 billion active users, is not a mobile social application from the very beginning, but a complete ecosystem and even a way of life.

For marketing, Tencent Social Advertising is a marketing tool with unlimited potential and value, which can provide advertisers with a huge amount of platform resources and a unique way of socializing on the Internet. In today's brand marketing, by the new retail, Internet finance, fashion and other rapid transformation of the rapid use of the industry, to help brands quickly seize the change in user spending habits at the moment.

But for traditional industries such as tourism, which speak the effect and look at reality, how to make them accept and use is a difficult problem for our spreaders.

The hurt and pain of tourism marketing

At a time when the consumption structure is accelerating and upgrading, tourism is a necessary need for people's lives, and tourism is given a name full of temperature: happiness industry. In the face of the growing demand of tourists, travel abroad, online red attractions, etc. have become the user's first choice. The dilemmas in front of scenic spots are: such as mountain customs such as the classic scenic spots in books, users will not be the first time to think of;

So, how to bid farewell to a single promotional offer, shape the scenic brand, display the scenic differentiation experience, establish an efficient access channel, has become a difficult subject in front of the scenic marketer.

Social advertising: Take "emotional connection with the user" to the extreme

For a long time, advertisers, ads and users have always been in opposition to the two extremes, users hate simple rough, similar to duck-filled content, but also disgusted with sudden, interrupted mode of communication, such ads simply can not establish an emotional connection with the user, and the circle of friends ads just from the path of communication to solve this problem. Scenic advertising in the form of a circle of friends into the user's private social scene, effectively increase the user's acceptance and good feeling, through the short video this intuitive and beautiful form of content, refresh the user's memory of the scenic spot, but also can awaken the user has not seen the beauty of the yearning, interaction and sharing, and finally guide the public number or small program, to achieve intelligent management. Through the circle of friends advertising, so that scenic spots and users to establish an intimate emotional intersection, far more valuable than exposure and other cold figures.

It can be said that Tencent social advertising from the obvious and implicit to solve the difficulties of commercial issues in scenic areas.

Friends circle good scenery plan started

How can advertisers be reassured when the practical questions of "don't know if it's effective" and "what exactly can it bring" are before us? The Quartet believes that "from the point and face, with a benchmark to pull the head scenic spot, and then pry the entire tourism industry circle layer."

Benchmark scenic area to create, so that Huangshan and users become friends

Huangshan is a well-known scenic spot in China, there is no lack of sound volume, but the problem of repeat customers is the pain point of this kind of scenic spot. Huangshan to "invite neighbors to visit Huangshan" as the theme of advertising, showing a different view, accurately target users in the surrounding cities. The Quartet took this as the base point, in the industry media position strong voice, shaping the scenic benchmark. Then let Huangshan in line with the public context of the way to other scenic spots to issue a call, so that the public and the head of the scenic area perceive WeChat to Huangshan brand endorsement, resulting in a strong connection and trust.

National well-known scenic spots assembled to help friends circle the scenery plan

After the completion of the benchmark scenic area, the country's well-known scenic spots responded positively, the industry media and scenic areas have their own channels have been vocal, so that marketing farewell to the monolith alone, to aggregate the volume of sound to drive the entire industry.