It's even the most complete Instagram ad delivery guide in history
When Facebook bought Instagram in 2012, everyone's biggest concern was that Instagram would become a paid fan platform like Facebook.
Indeed, you'll find that the drop in natural contact on Instagram is the natural traffic of posts, and maybe when you send a photo in 2013, you don't need to beautify anything to get a lot of likes and fans, but that's gone. So is Instargam's dividend over? Not really.
Thankfully, Instagram stories offer brands a new, effective and free way to stay in touch with their fans, and Instagram stories also allows users to add links. 😉's a viable option, but if you want to be a big success on Instagram in 2018, you need to learn how to run Instagram ads.
While the average Instagram ad user has been open for some time, it does take a little expertise to get started if you want to do it well. It's not difficult to launch your own Instagram campaign, but it can be a little difficult for many small business owners who haven't done it before. Today and everyone completely decompose the steps of running Instagram ads, pure dry goods, no way!
Stephen has broken it down into five key steps: research, campaign goals, targeting, creativity and tracking.
Study.Find inspiration for your own Instagram ads by analyzing what your competitors and other industry leaders are doing.
Advertising goals Is the goal or desired outcome of your Instagram campaign, whether it's to increase brand awareness, generate traffic or generate sales.
Positioning.It's about finding the audience that's most likely to help you achieve your campaign goals.
Creative.Is to create images, videos, slogans and call-to-action behaviors that inspire Instagram users to participate in your ads.
Tracking.The process of measuring the results and impact of your Instagram campaign based on the goals you set.
Instagram Ad Step 1: Research competitors
Before you start making Instagram ads, you need to spend some time researching competitors: What types of ads are they running? What call-to-action terms do they use? What's their arrival rate?
One of the best ways to do this competitive research is to visit a competitor's Instagram account and click on their mobile site.
Next, scroll through their product pages and click on specific products.
If the Instagram account uses Facebook pixels for de-marketing (targeting ads as ads to previously visited bar sites), then when you return to Instagram, you should find ads in the Feed featuring the products you've viewed.
Here's an experiment: Open Instagram on your mobile device and access @article your account. Now click on their link to visit their mobile site.
Once you're there, browse their product pages and click on specific products. When you're done, quit their mobile site and turn Instagram back on the same device.
Did you notice anything? As you scroll through the Feed, there's a good chance that an Instagram ad from Article will appear!
You can repeat this process several times with different competitors to understand the type of ads they are running.
It's also a great way to get inspired by your Instagram campaign!
Instagram Ad Step 2: Create your campaign goals
Before we discuss the details of actually crafting an Instagram ad, let's talk about the campaign's goals. The goal of your campaign is what you want people to do when they see your ad.
Instagram offers several campaign goals you can select from a pre-created list - targets you choose that will affect how your ads are optimized and how you pay for them.
For example, if your goal is to get more followers, click-through rates for your ads will no longer be a priority.
You may already be familiar with campaign goals for crafting Facebook ads. However, not all campaign goals available for Facebook are available on Instagram.
On Instagram, the campaign goals you can choose are:
Brand awareness: Makes people more likely to follow your ads and increase brand awareness
Reach: Get your ads to show the most people
Traffic: Click on your site or app's store
App installation: Send people to stores where they can purchase apps
Get involved: Let more people see and interact with your post or page. Participation can include comments, sharing, likes, incident responses and providing claims
Video viewing: Promote behind-the-scenes clips, product launches, or videos of customer stories to raise awareness of the brand
Conversions: Get people to take valuable actions on your site or app, such as adding payment information or making purchases
If your goal is to sell e-commerce products (conversions) or run a real-world campaign for people visiting your site, you must first create and install Facebook pixels.
As we mentioned above, the Facebook pixel is a small piece of code that you can put on your site to track visitors and conversions.
If you have a Facebook pixel on your site, when someone clicks on your Instagram ad, visits your site, and buys one of your products, the pixel tells Facebook that a conversion has occurred.
Facebook then matches the conversion to the person who clicked on your Instagram ad so you can see how much sales the ad actually made.
Instagram Ad Step 3: Set up your Instagram ad targeting
Instagram ad targeting is about finding the person who's best for your ad - such as the one who's most likely to do what you specify in your campaign goals.
For example, if you're a business selling fun and interesting socks, you'll try to target the people most likely to buy your product.
Fortunately, Instagram ads have exactly the same targeting options as Facebook ads, including location-based, demographic, interest, behavior, and more.
At the most basic level, your campaign needs to be country-specific, gender-specific (if targeted offers are promoted) and age group. For example, your activities can be aimed at women and men between the ages of 18 and 40 who live in the big fashion pioneer cities.
But it's best to narrow down your target marketing! The more targeted your ads are to your audience, the better their chances of achieving your campaign's goals.
You can also choose to create Custom Audiences to reach people who have interacted with your business or audience-facing audiences to reach new people on Facebook for your most valuable audience.
Facebook Custom Audiences are people who have visited your site or shared their contact information with you.
Ads for these groups tend to work well because they have expressed interest in your business!
When you set up targeting on Facebook based on location, demographics, interests, behaviors, or other options offered by Facebook, you're building a regular audience. When you select a targeting option, you'll notice that your potential coverage grows or shrinks under the Audience Definition section to the right of the targeting option.
When you build a Custom Audience, you don't select any of Facebook's built-in targeting options.
Instead, you need to upload a database of emails or phone numbers, and Facebook matches Facebook users. You can then target your ads to these audiences on Instagram.
If you collect information about your audience (email, phone number, last name, city, state, country, etc.) through SMS communications, surveys, interviews or other means, you can upload this data to Facebook's ad management system.
Simply navigate to your ad management system, open the tool, click Create a new drop-down menu, and select a Custom Audience.
Next, choose to add customers from your own files.
After uploading your data, Facebook will create a new Custom Audience that you can target with your Instagram ads.
A Facebook-like audience is a custom audience that lets you create hyper-specific advertising goals.
These viewers tend to convert well because their target audience is the one most likely to be your old customer!
Basically, Lookalike Audiences lets you reach a custom audience and then serve ads to people who are similar to your audience.
Facebook identifies common traits of people in your audience, such as demographics or interests, and then finds people who look like them in the country of your choice.
You can also create a similar audience based on people who like the current Facebook page. This may lead to better results because your target audience already understands your business and is interested in what you're offering.
You can further narrow down by collecting targeted information about audience demographics, interests, and behaviors. Facebook's Audience Insights and Google Analytics are two of the best tools for doing this:
1. Facebook Audience Insights
Audience Insights is a tool facebook provides that lets you collect information about your target audience, including geographic information, demographic information, buying behavior, and more.
You can use Audience Insights to help make advertising decisions about who you should target.
2. Google Analytics (Analytics)
If you use Google Analytics to track traffic to your site, you can also use it to collect demographic information about your target audience.
Under the Administration section, go to the property settings for the properties that you want to analyze. Next, go to data collection under Tracking Information. Then, switch the switch with ad reporting turned on.
Instagram Ad Step 4: Build your Instagram ad idea
Building your Instagram ad ideas is part art and part science. Before you begin, you need to consider what your goals are, who you are trying to reach out to, and what kind of messages and tone will motivate your followers to participate in your ads.
There are three different types of Instagram ads to choose from: photo ads, turntable ads, slide show ads, and video ads.
Instagram photo ads
With photo ads, businesses can tell their stories and feature products with visually appealing images. If you're just starting to use Instagram ads, it's a good idea to stick to photo ads. They are the easiest to build and perform quite well.
Instagram rotation ads
If it's strategic to show multiple products (or multiple uses for a single product), then turntable advertising is a good choice.
For example, a new restaurant can display a variety of ingredients combined to create delicious dishes. After the user has viewed the picture, they can be directed to the booking page of your site using the button.
Instagram video ads
You can create up to 60 seconds of Instagram video ads, but according to Wistia, the first 30 seconds of social video are the most important. If you can attract your audience during this time, they are more likely to stick to and interact with your business!
When designing new video ads, try creating content that blends organically with your followers.
It's also a good idea to stick to a single theme or focus.
Instagram slide ads
With Instagram slide ads, advertisers can create lightweight video ads from a series of still photos. That way, businesses that don't have the time or resources to create video content can quickly create videos from assets they already have!
Some businesses can also see good results by putting ads on user-generated content (GC). If you're promoting a product in an Instagram ad, try showing what your audience can associate with in real life.
For example, for e-commerce companies that sell socks, it makes sense to display images of people wearing products.
Now that you know how to set goals, target audiences, and build your creatives, you're ready to create your first Instagram ad!
How to create an Instagram ad
Step 1: Link your Instagram account to your Facebook page
The first step in creating an Instagram ad is to connect your Instagram account to your Facebook page.
Go to the settings area of your Facebook page (you need to be an admin) and click on your Instagram ad.
Next, click Add your Instagram to start and fill in your Instagram login password. When you're done, click Confirm.
Step 2: Create an activity
Next, go to Facebook's ad management system, and then tap the "Create a campaign" near the top left corner of the screen.
This is where you choose your campaign's goals.
Keep in mind that if your goal is to increase conversions, you'll need to install conversion pixels on your site.
You can do this by selecting Create Pixels on the Create a new ad set page.
Step 3: Create your ad set
Once you've selected a goal, you should create your ad set. Here you can define who you want to see your ad and how much you want to spend.
If you've already created Custom Audiences, you can choose them to target with your Instagram ads at this point.
You have two options for your budget, daily and long-term.
A daily budget setting ad runs continuously throughout the day, which means that the algorithm will automatically pace your spending every day.
A long-term budget set-up ad can run for up to a specified length of time, which means that the ad algorithm is full for the entire time period.
If you're just getting started, it's a good idea to start reducing your ad spending. If your ads work well, you can increase your budget at any time.
Once you're done selecting the target object and how much to spend, click Continue at the bottom of the page.
On the next screen, you'll see the option to use a single image or video in your ad, or whether you want to use multiple images for acarlyted ads. Once you've decided, scroll down to upload an image or video.
After you upload your visuals, scroll down to find the option to add text to your ad. Here you can choose your title and text description.
If you choose traffic or conversions as your campaign goal, you can also customize call-to-action terms in the link button. There are several different options for your buttons, which vary depending on the page you send to your visitors.
Your call-to-action language has a big impact on your campaign's click-through and conversion rates, so be sure to choose content that's relevant to your offer and target audience.
You can also click Show Advanced options to get additional creative options. Keep in mind, however, that creative options may vary depending on the target you choose.
Finally, on the right side of the text editor, you can preview how your ads will look on Instagram. You can also see ad performance in other formats.
You can run ads on Facebook and Instagram, but if you only want to run ads on Instagram, make sure that other distribution options have been removed.
Everything looks good, click Confirm.
Instagram ad steps 5: Track your engagement and conversion
Unless you're lucky enough to have a successful campaign from day one, it's unlikely to work as well as launching your Instagram ads and getting the best results.
Instead, you need to edit and optimize your Instagram campaign at runtime!
When choosing which tool to track your Instagram campaign, you need to consider the size of your company and the number of ads you plan to serve:
If you're managing a large number of campaigns, or if you're looking for precise control over your campaigns, you might want to use a power editor.
If you're part of a large team, Facebook's business manager is probably the best.
If you're just starting out with Instagram ads, Facebook's traditional ad manager should suit your needs.
Shortly after you place your order, performance metrics for your Instagram ads will be available in Ad Manager. You can see metrics for campaigns, ad sets, and ad levels.
You can also schedule reports, save reports, and customize columns in your ad management system so that you can only see the data you care about.
To view your Instagram ad metrics, go to the ad management system and click on the name of your Instagram campaign. From here you should be able to see the section in the upper right corner, which contains Performance, Audience, and Place data.
Depending on the target you choose, you'll see different results. For example, if you create a engagement ad, you'll see how many posts your Instagram ad has received and the total impression rate. You can also view amount expenses and cost-per-results to see how your budget is allocated.
In general, if your ads work well, you should increase your ad spending every three days. On the other hand, if your ad is not executed, don't hesitate to turn it off.
Before you start creating your own Instagram ads, it's important to do competitive research. The best way to do this is to visit your competitor's website through the Instagram app to get tags with de-marketing Facebook pixels.
The goal of your campaign is what you want people to do when they see your ad. The goals you choose play an important role in optimizing your ads, how you pay, and how you track them.
If you've created and installed Facebook pixels for a campaign that serves conversion goals or reinmarketing campaigns to people who visit your site.
Instagram ads are targeted to find the people most likely to perform the actions you specify in your campaign goals.
Instagram ads offer the same targeting as Facebook ads. The best ways to target include creating Custom Audiences and Lookalike Audiences, and using Audience Insights and Google Analytics to get the most out of it.
When developing your Instagram ad ideas, you should consider what your goals are, who you're trying to reach out to, and what kind of message and tone will motivate your followers to participate in your ads.
Once your Instagram campaign starts, you need to constantly edit and optimize it. If you're a beginner, the best tool is Facebook's traditional ad manager.
It always starts with a small advertising expense. If your Instagram ad works, increase your spending every three days. If not, don't hesitate to pause it.
It means That Instagram ads are all about it, now do you understand?
Code these words are really tired to death, forward collection, is to Stephen a little encouragement!
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