The new everyone is strong to return to social, 24 hours to the top of the App Store social list, social media is popular at the same time, do you really know them?And how do you use social media to tell your own brand story, deepen your audience's impression of your brand, and get them to spend more time browsing brand content on the mobile side?

Creativity and creativity are important on any marketing platform. While advertising needs to meet your business expectations and goals, it doesn't stifle creativity, especially on Instagram, where creators and brands know how to play marketing. Brands such as Lego, Vans and Sephland, for example, have created classic creative ads for their Instagram accounts, capturing millions of fans.

How can brands use Instagram efficiently to tell their own brand stories?Here are 6 tips for making the most of your Instagram platform to get creative and boost click-through rates.

The quality of the card and the letter

Show your brand early and often

As we all know, the first few seconds of advertising are crucial. For mobile-first video ads,To get the most out of it, you have to show the brand in the first three secondsand quickly communicate the brand's key marketing messages in an easy-to-understand and eye-catching way.

IKEA Belgium is promoting IKEA sofas by inviting local millennials to take part in sofa travel competitions and work as couch guests at the homes of "mystery owners" (an IKEA employee) around the world. IKEA announces the winner on Instagram and invites the winner to share their wonderful journey via Instagram Snap.

The sound tone

The mute playback effect is considered when designing.

But sound playback is more enjoyable

Successful videos designed with mute playback in mind are pleasing to the eye, with a prominent visual focus and a very clear message. Yet 60% of The World's Instagram snaps are played a voice.Therefore, add sound effects to your ad.

Close note degree

Grab every minute and grab your audience's attention every second

As your audience swipes through News Feed, your brand must hold on to 30 seconds to make a real impact.This requires us to put the best content on the front pagePeople browse content in mobile News Feed 41% faster than they do desktop News Feed, and recall content faster.

Red Bull used Facebook, Instagram and Messenger to launch a seven-day challenge across Europe to Amsterdam using just a few cans of Red Bull as currency for students from more than 60 countries and regions.

time between

Find a balance between information and time

Creative approaches that focus on the mobile side require a very different narrative approach. The video produced should be appropriate in length and need to meet the narrative needs while maintaining simplicity. Note, however, that the shorter the video, the better.Ads that don't last more than 15 seconds in News Feed are more likely to deliver the best results, while fast ads that perform best typically don't last more than 10 seconds.

Composition

Design composition for the platform

Play video composition to maximize the display space of mobile video. Users hold their phones vertically about 98 percent of the time, so when we create video ads,You should take full account of your audience's viewing habits and create ads that match people's viewing habits.

Try more and try the total knot

Don't stick to the rules, try boldly

The best-performing mobile ads often contain unexpected elements.Using distinctive and eye-catching design elements may seem bold, but it can also greatly improve the effectiveness of your ads.We can be creative, constantly testing, learning and adapting.

As the world's leading third-party independent advertising service provider, Easy Point has a wealth of global media resources. Its platform data covers more than 200 countries and regions around the world, connecting more than 3,000 media resources, including international giants such as Facebook, Google, Twitter, VK and Yandex.Can provide you with account opening, creative material production, advertising optimization, data and technical support, account analysis and maintenance, industry insight report and other professional services.