Facebook ad sizes and specifications are detailed! Facebook's strategy guide for advertising marketing
However, rapid innovation brings about rapid change. With the introduction of new ad types and ad options, it is becoming increasingly difficult to keep up with all the update challenges.Image sizes, display locations and ad formats have changed a lot since Facebook launched its ads in 2014.
Advantages: 12Still image ads of 00 x 628 pixels have been Facebook's standard for quite some time.The image dimensions are interchangeable across all available locations.In recent months, however, 1200 x 628 has become almost the second choice for many advertisers, as Facebook has begun to favour 1080 x 1080 square images in Facebook and Instagram locations.Why?The square image takes up more space on the mobile user's screen.Having said that, in my experience, image sizes of 1200 x 628 pixels can still be converted well, so there seems to be no vertical space shortage that can seriously hinder the performance of these image sizes.
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Square: 1080 x 1080 pixels
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