Instagram Marketing: 2020 All types of Instagram ad specifications
Note.
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An Instagram business account has two benefits: it allows you to advertise on Instagram, or you can promote posts on Instagram. Let's take a look at a few sets of data together:
60% of people find new products on Instagram
The number of corporate accounts on Instagram is close to 25 million
2 million active advertisers (Source: Instagram)
Other than that:
About 200 million Instagram users visit corporate accounts every day
72% of users bought the items they found on Instagram
Every month, 130 million Instagram users click on shopping posts
Well, the carrier you can reach these users is advertising, plus Instagram content is mainly presented in pictures and videos, so you need to pay more attention to the size of these images to avoid affecting the visual effects of advertising.
Here are the sizes and sizes of five types of Instagram ads.
Image ads are the most widely used type of ads on Instagram and Facebook.
When Instagram displays a picture on a dynamic page, it cropped your picture to square, but you can also add it as a landscape or portrait image.
The specifications are as follows:
Title: Upper limit of 2200 characters
Picture format: .jpg or .png
Maximum file size: 30 MB
Square "Square" (aspect ratio 1:1):
600 × 600 pixels (minimum)
1936×1936 pixels (max)
Landscape (aspect ratio 1.91:1):
600 × 315 pixels (minimum)
1936×1936 pixels (max)
Portrait (length-to-width ratio 4:5):
600×750 pixels (minimum)
1936×1936 pixels (max)
With video ads, you can introduce your brand or offer via video or GIF. Also, autoplay video may be more likely to catch the user's attention in many still images.
In 2019, watching videos on Instagram grew by more than 75% year-on-year.
The specifications are as follows:
File size: Up to 4GB
Length: 120 seconds
Title length: 2200 characters
Aspect ratio:
Square: 1:1
Landscape: 1.91:1
Portrait: 4:5
In Instagram Stories, you can post recorded videos, photos, live streams, Boomerang (small videos that can be looped forward or back), text, and music.
The specifications are as follows:
Format: Full-screen vertical ads (9:16)
File type: .jpg or .png
Aspect ratio range: between 1:91 and 4:5
The file type
.mp4 or .mov (video)
.jpg or .png (photo)
File size cap:
4GB (video)
30MB (photo)
Length:
Maximum length: 15 seconds
By default, the picture is displayed for 5 seconds
Size:
Resolution: 1080 x 1920 (landscape)
Minimum: 600 x 1067
Users can purchase products directly from your aggregation ads. The data show that it can increase the conversion rate by 6.3%.
Aspect ratio range: between 1:1 and 16:9
Character length: 90 characters
The format and size are the same as for standard image or video ads.
Turncast ads let you show a series of scrollable pictures or videos, not just a single image. This ad feature can use the Learn More button to link directly to your Facebook page or website.
The specifications are as follows:
Minimum number of cards: 2
The maximum number of cards for thecarn: 10
Aspect ratio: 1:1 (recommended)
Resolution: 1080 x 1080 pixels (recommended)
Picture file format: .jpg or .png
Picture maximum file size: 30MB
Video length: Up to 240 minutes (recommended at 15 seconds)
Video file format: .mp4
Video maximum file size: 4GB
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