Cross-border big and small things, all in control.(Public number: snswhycom.com）
A large number of platform sellers began to turn to independent stations, advertising competition is also increasingly fierce click advertising costs rise, and by doing a good job of Google SEO optimization can save a lot of costs, and to get a good search ranking in Google, first of all you have to understand how to find your site above Google, many sellers built independent stations do not advertise, will not do optimization, it is difficult to get up the site, may not take long to scrap.
Why a lot of people above Google do not have to advertise, can do the ranking up, that must be Google think that the content of this site is recommended.
Let's start with an example:
Like we googled."wholesale dress"The word, you can see two results, first show Google ads, followed by other sites, and the search results after this ad, are based on natural ranking, who's high site weight, keyword optimization done the better to be recommended first, Shopyy customer site dear-lover.com this site ranked first.
How to judge whether this site is high weight, you can see the following image of The Shopyy clothing customer station:
Look at another station
We see the search for two different sites, there is nothing found, the number of results searched out, the difference is huge.If let you judge, you can certainly see the results of the first site, in addition to the site home page and other related recommendation pages.And the second station has no weight, the search out is direct home page.
After reading this, the next thing we have to do is how to put the ranking and weight of the site up. SEO flowchart for everyone
The following include:Keyword positioning and name setting, social networking site chain construction
How did Google find you?Principle:Recommend what he thinks is worth recommending!First:It's what the customer is looking forWhat the user is looking for, you have to think about it.The content you want to express must be words, content for the king, content tightly around the search keywords, original content, readability, often updated.Second:Don't delay visitorsWeb pages are opened quickly, do not affect the viewer's experience, and are compatible with mobile devices.Third:Content is easy to findThe site is reasonably structured to facilitate Google crawls, site maps and reasonable inner chain paths, as well as other code tags that comply with Google crawl rules and code, social media elements.Fourth:More people refer to your site and recommendationsHigh-quality chain and high-weight website recommendations, that is, common friendship linksKeyword Method and Content Use: PositioningWhere are the keywords presented?- Article title, product title.
- The entire page content of the article.
- Especially at the beginning and end of the article.
- Description of the picture.
Keywords to choose: let's refer toGoogle Keywords PlannerHow to choose:Select the monthly search volume is small, the degree of competition is small keywords, generally choose the search volume between 100-1000 keywords, search volume is too large words on the one hand too general, on the other hand the ranking is relatively difficult to rank.
Keywords And Content Operations:Use wordsHow to use keywords:As the product name- Product names should not be used directly with keywords
- Product names can be used in the way that keywords are prefixed
- The product name can be a combination of 2 or 3 keywords
- Can be 2, 3 two ways to combine
- Can accurately describe your product, in line with the following product description
Case:Select keywords as:fabricated homes、prefab houses for saleThe first way to write:Hot sale Chinese manufacture fabricated homes;Prefab houses for sale low price in EnglandThe second way to write:Fabricated homes prefab houses for saleThe third way to write:2floor hot sale fabricated homes prefab houses for sale
The three writings are:Add a suffix, two keywords overlap, and add a suffix to the overlapping keywordPoints:Contains keywords;The content is readable;Accurate description of your productThis last point is especially important!【Keywords and content operations:Layout word】1, product content and news description to comply with the product name2, the content should fully reflect the key words3, rich in content form, as far as possible not pure text, more use of icons, pictures4, as far as possible on the content do not repeat (this is the most difficult) to reflect originality5, product introduction as far as possible do not insert the inner chain6, pay full attention to, write TAGSSocial media and chain buildingDefinition of the outer chain:An outer chain is a link to import your own website on another website.Is to send articles containing the inner chain to someone else's website!The role of the outer chain:Import traffic to increase site weighting and keyword ranking.Social media and chain building channels:Social media, well-known blogs, free B2B, PDF documents, industry forums。Social media and chain building:Two blogsWordPress is currently the most popular free blog, you can independently deploy binding their own domain name, you can also directly register and take a secondary domain name as the blog name, there are topics you can choose.
Blogspot is also a free blog abroad, you can register yourself with a custom secondary domain name.
Quora website, which has overseas knowledge of the title, is very popular abroad and is a good place for the hair chain.
Social media and chain building:LinkedIn.comThe English version is required to support the addition of web pages, content can contain text, pictures, custom code, hyperlinks.
As shown in the image above, we can see that the direct product image link calls the title and description of the page directly, which is very suitable for out-of-chain advertising.
Social media and chain building:YOUTUBE drain
1, choose a key word for your product, query the video frequency (guarantee to watch the video is and you a circle of people)2, select a video with a high amount of playback, open.3, in the comments follow the post, remember, be sure to bring a link.Links from youTUBE points in the past can increase the SEO weight of the site, and the people who pay attention to this video (the same product video) are people in our industry.Therefore, the traffic of the website introduced in this way is not only the precise user, but also the promotion factor of the website.
Pinterest post chain feed
Social media and chain building:Effects and effects
Through these optimizations, you need to observe your keyword ranking and site collection from time to time, and whether the weight of the site has been reflected, if there is no obvious change, then continue to follow the above methods, adhere to the relevant optimization.
Summarize these key points:Application of overseas social media:Bring in a lot of traffic, search for accurate customers, and play with scenes.Website optimization:SEO rules analysis of SEO entry rules, keyword selection keyword layout, SEO chain construction, combined with different social media characteristics consistent links.That's what we're sharing today,Bless you allAn advertisement was inserted
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