This article is authorized to be transferred from the public name: Han's Silicon Valley Growth Notes

ID：HanGrowth

You know, melting cheese.（ Melted  Cheese ）Is this a dish?

Originated in Switzerland, commonly known as "cheese pours everything":

(Actually, it's super hard to eat. )

It doesn't taste good, it's tired, it's fresh

A small shop in New York, sold for several years this thing, business is general.

Until the beginning of 2017, Facebook posted a short video, never seen any of the world's Americans, instantly blew up...

(Video pops up in the U.S., 93 million times)

On-line the next day at 7 a.m., the store's reservation exploded, all kinds of people came to dinner to take pictures.

The owner said: Previously only 4 hands, now have to urgently hire more than 30:

In the end, the restaurant had a turnover of more than one million dollars.

This, is the value of the United States net red.

This net red number at that time only a few hundred thousand fans, if you, earned a million dollars more, willing to pay how much money to net red?

According to the quotation, you only need less than ten thousand.

Today, I will give you an exclusive reveal, the U.S. Net-a-Go profit model!

U.S. Net-a-Commerce, which is primarily active on six platforms, ranks according to commercial quotes:

YouTube,  Facebook,  Instagram,  Snapchat，Vine 还有 Twitter。

How much money can a soft-text ad make?

Captiv8, a US online red analyst, published the average quote:

As you can see, the most expensive is the YouTube platform: if you have 7 million followers, that soft-implanted video will sell for $300,000, or about 1.8 million yuan.

But it's still too hard to make a video, a lot of net red can't do ah, it doesn't matter.

If you have 7 million followers on Instagram, you can make $150,000, or about a million yuan.

Kim Kardashian, for example, has 100 million Instagram followers and is one of the world's top internet fans.

Her Ins is said to be worth millions, and you see 460,000 likes:

"OMG! Look at this, I'm sick and old, how to do no effect, until the doctor recommended this medicine to me. "This is a " single bet X 4 " translation . . .

Little sister, you're this content... It's too Real, it's not soft at all, it's too hard, okay...

Later, the U.S. FDA( Food and Drug Administration )Says she's suspected of selling fake drugs... So she had to delete the post.

Okay, look at the offer, how do you feel? Think net red is too expensive? These companies have money to burn, don't they? What do you spend money on?

So, it looks like you're a new gold master dad...

SoGood dad, sit here.I'm telling you, you spend the money, but it's worth it!

Simply put, the advantage of online red soft advertising is... "Stronger, longer lasting!"

"Stronger" is to say that the net red soft wide marketing effect is really good, here is a statistic:

Dad you see, here is the comparison: "Net-a-Go soft wide" vs "traditional advertising" performance analysis.

We put, "Net Red Soft Wide" than "Traditional Advertising", "Obviously Good" 12% and "Somewhat Good" 39% add up, that is to say, 51% of Net Red Soft Wide effect is better!

In more than half of the cases, "net red soft wide", will let more people go shopping, brand influence to enhance more and so on.

After all, soft text is the witty content that the net-red people rack their brains to come up with, and it's deeply customized based on fan preferences. Marketing results, of course, are better than cold traditional advertising.

In addition to "stronger", the spread of net red soft text influence, but also "more durable."

Dad you look at this data: Here's a comparison of the "reach" of the two ads:

Number of people covered by "Net Red Soft Wide": for example,The number of people reading a soft text on Weibo.

Reach of "traditional advertising": for example,How many people have seen a TV ad?

Here, we focus on the durability of influence:

We found out that the same gold master dad only spent money in August.

If it's a regular ad, you don't give money, the ad won't show up, so the reach will stay at 200,000 forever.

However, the net red soft wide can not be the same, dad spent a sum of money, advertising influence continued until January of the next year, the total number of views tripled!

Why is that? In fact, it is very simple, because the net red soft text will not disappear ah.

For example, I have nothing to do with watching Papi sauce's various historical videos over and over again, and as long as she doesn't delete them, her influence will always be there. 

For example, the American "sushi doughnut" thing is completely hyped up on Facebook:

( Sushi Donut Video, played 78 million times across the web)

From the middle of last year to the present, has been over the screen!

I went to eat yesterday, and it turned out to be three hours, crazy... Net-a-Go, redefined, persistence...

Well, Lord Kim's dad, you said, oh, you're heart-tinged? Want to spend money? Don't worry!

There are so many competing nets, think about who you should put your money to.

Assuming you have a sum of money, you can choose:

A. A red card for an 8 million followers

B. 10 small nets with 800,000 followers

The price of the two options is the same, the total number of fans is the same, should you choose? Are you sure you think head net red works better? In fact...

Here is a simple popularization, the United States net red classification is good.

In the U.S. market, net red is divided into five tiers based on the number of fans（ Tier ）, Tier 5 is the most basic, Tier 1 is the reddest.

Each Tier has its own name:

"Idol Net Red" Icon

Trailblazer

"Normal Net Red" Influencer

"Little Micronet Red" Mirco-Influencer

"Ultra micronet red" Super micro-influencer

（ By the way: When you say the word KOL in America, no one knows what you're talking about.This is really the same as "IP", is one... Chinese English. )

To evaluate the effectiveness of your ads, here's a very important ad term CPM"Cost per thousand impressions."

It means: How much do you have to spend if 1000 people see your ad?

CPM stands for advertising is cheap, not cheap.

For example, if you give me 100 yuan, I send a soft text, the result is only 1,000 readings, that CPM is 100 / 1 x 100 yuan.

However, if you give the next door number 100 yuan and the result is 5,000 readings, then CPM is 100 / 5 x 20 yuan. The representative bought a thousand readings for 20 yuan.

So obviously, this indicator, the gold master father certainly wants the lower the better, because on behalf of the advertising more cost-effective.

Here's a look at these five levels of net red CPM:

Look, the third level of net red CPM is the lowest! The most commercially powerful, Why???

Here's a clear concept:In terms of business value, the more fans, the better.

When there are too many fans, people's preferences are scattered,It's hard to do a content that everyone likes.Therefore, the number of soft text open, the number of people to share will be limited.

Of course, too few fans.Too little, fan sharing is limited, and it's hard to get enough views.

When the number of fans coincides, the soft content made, and the audience will be very high fit, so forwarding and reading is very high, low cost of communication.

So Tier3's online success, which is exactly the perfect balance of fan quality and quantity, provides the lowest cost of communication.

For example, this is an ordinary cat on Ins, in fact, he has only 30,000 followers, and The "Little Horse Armor" on Weibo, it's really much worse.

However, he still received the advertisement.

Wait, what do you think this ad is selling? Cat food? Pet toys?

Wrong! He's selling the watch on his wrist! That watch!! Table!!!

Yes, this blogger... I bought a watch last year.

This is the famous DW card table. They asked for this little net red, only spent a few hundred dollars, but reaped 2,000 likes. Moreover, the conversion rate is very high.

DW, is that silly? No, because they think that cat-breeders, at least not poor, and love life, are big potential customers.

The point is, those fashion sizes are too expensive! How cheap this small size is, fan activity is still high. They bought hundreds of these small net red soft texts, much better than buying a fashion big one.

So, the gold master father, now know it, you should choose B, to cast a bunch of small net red, the spread effect will be better yo.