How to make your Google ads sit still during the holidays.
Set the right budget and goals to show ads to more potential customers searching for your product, avoid long vacations, and under-budget in the middle of your account.
Take historical data from holidays and estimate your spending by referring to your account's current year-over-year trends. Find out in historical data the days when the share of clicks has declined, but the number of queries or competitors has increased, allocate more budget to these days, and keep a firm grip on traffic that has been missed. Ensure that budgets are flexible and adjustable to deal with the distress of holidays that cannot be monitored in real time.
Be prepared, calmly respond to emergencies, confirm holiday duty contacts. Determine which situations are crisis events and who is responsible for resolving them.
Engage relevant team members, vendors, and your Google customer support team.
Set up automatic rules to monitor conversion rates and stay up-to-time with any potential landing page or website issues. Determine who is responsible for troubleshooting account suspension warnings, denial of sign-in issues, or performance issues in a timely manner. And manage your email reception settings to stay up to date with important messages and notifications about your account.
Engage customers to discover your products and brands.
1. 76% of online shoppers change the company or brand they want to choose after searching through Google.
2. Therefore, when customers browse and research a variety of shopping options, make sure that your brand and products are always their first choice.
Engage potential customers as they begin to understand the journey by bidding for a broader search query and showcasing your product.
So that after your holiday return, you can purposefully take the next step, faster and more effective optimization!
Show the most engaging information based on what shoppers are searching for.
Increasing your ad effectiveness helps maximize your ad performance by adding more resources and different content. Find potential users who will be interested in your product, enhance their impressions of your product, and ultimately drive those users to convert through real-time marketing and search advertising.
Search for ad tips:
Choose the best document and determine your ad rotation settings to optimize for clicks or conversions.
Increase your mobile ad serving.
It's increasingly important to show ads on mobile devices and optimize for them.
Reduce the load time of mobile sites and create a good mobile viewing experience by using autofilled forms.
Make sure you show the right products to the right customers at the right time, while saving time and resources. Early tests of advertisers using smart shopping campaigns showed that the average conversion value they received increased by more than 20 percent at roughly the same cost.
In addition, advertisers achieved a median conversion value increase of 35% for their shopping campaigns after adopting a "target return on ad spend" smart bidding strategy.
这样做还有一个好处，您的产品将吸引 Google 的各个网站和广告网络中的潜在客户，包括 Google 搜索网络、Google Show.广告网络、YouTube 和 Gmail 等。如果您无法设置智能广告系列，则不妨尝试自动出价管理，以便使用目标广告支出回报率智能出价策略来针对您的广告支出回报率进行优化。
Attract more traffic and interact with shoppers who have shown interest in your product. Bid by segment audience with a list of marketers on your site. You can also.Take advantage of automatic targeting to automatically expand your targeting range, expand your reach while keeping bids or fees per customer constant, and find the best targeting conditions to engage potential customers. You can also add lookalike audiences to .Identify new customers with similar characteristics and site behavior to existing audience lists.
There may be some suggestions above that are not suitable for adjustment in a short period of time, but budget this thing must be adequate during the holiday season, remember!For the rest, please give it to time.
Once you've set it up and adjusted, you'll be able to relax and welcome your holiday with ease.
Butt, regular account viewing is essential, after all, Google sometimes has a small temper, and may have a variety of small problems, which can effectively prevent the continuous fermentation of various problems.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look.