Talk about Google ads ads.
Google has a monopoly position in foreign search. Basically as long as the project, whether large companies or small companies, are a channel to try, after all, the opening of an account is simple (to send money is difficult for you?). ), the funds can be controlled, but the basis is to promote the site to build a good, in order to have the value of advertising.
Tell us about Google Ads:
1. Set up your campaign:
点击添加”广告系列“-->选择"Search"广告系列类型-->设置广告系列的目标-->添加网站，然后点击 继续 就可以了
Choose promotion mode: There are currently 5 promotion modes, search, display, shopping, video, APP type, in view of the current cross-border e-commerce, for transaction purposes, so choose shopping (shopping)
The next step is to set the name of the google campaign and the specific target audience. Includes location, target language, daily budget, deadlines, links, promotional information and flower information.
2. Set up ad groups.
To first select the ad group type (standard), set the ad group name, and add keywords for the departure ad.
There are several types of matches for Google ad keywords:
2.1 Broad match: that is, keywords without any symbols.
2.2 phrase match: The keyword is triggered only if the phrase appears in its entirety.
2.3 Exact match: The keyword is triggered only if the search term used by the user matches the phrase.
2.4 Use the keyword that broadly matches the modifier: that is, the word in the search may trigger it.
3. To pay attention to a few points:
3.1 It's appropriate to use 5 to 20 keywords per ad group.
3.2 Keywords do not vary in case, that is, in matching.
The 3.3 symbol has a special chill in Adwords, so don't include any non-standard characters.
3.4 The matching type of the keyword can be changed at any time.
4. Set up ads: Set the ad landing page URL according to the requirements, the path is to describe the ads landing page in detail of the goods or services.
Advertising words should be filled in to note:
4.1 Pay attention to word limits and accurately describe the product or service on the landing page.
4.2 Do not appear other brand names, do not apply exclamation points.
4.3 Use specialized languages to create a sense of trust among users.
4.4 Guess what they're interested in from the user's point of view.
4.5 Promotional messages may appear in advertisements, preferably digital displays.
4.6 A service case or proof of authority should demonstrate authority and trustworthy.
4.7 Verbs can be used, preferably the language under the call.
4.8 Both the ad word and the landing page should include as many keywords as possible for your ad settings.
Additional ad words give users more reasons to choose your choice and increase click-through rates, including call buttons, location information, links to specific parts of the site, and additional text.
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