I believe many sellers have realized that Amazon's advertising costs have skyrocketed recently, but the money spent on sales has not increased?
How should sellers adjust their advertising strategies under the new trend of Amazon advertising?
Amazon's first-half results showed that its ad revenue to top $2 billion in the first quarter, up 139 percent from a year earlier, and its advertising business grew by more than 100 percent for the second consecutive quarter, according to the company's second-quarter ad revenue, which naturally comes from Amazon sellers as advertisers. There is no doubt that Amazon will pay more attention to advertising revenue in the future.
Secondly, Amazon reduced the purchase of out-of-station traffic and a large area of blocking brush review list, so that many sellers to re-invest in the station advertising, resulting in less porridge situation. And more and more domestic sellers to Taobao's play, pushed up the advertising auction. Competition has intensified and bidding has become an irreversible new trend. In order to break out of the fierce competition, sellers must pay attention to the analysis of advertising reports, and strive to spend the least money to seize more traffic.
And from the recent advertising reports, the small editor found a lot of end. The proportion of search terms for users of automated ad reports has decreased significantly recentlyThe increased chances of ASIN appearing mean that the cycle of automated ad-digging is longer, which used to take 1-2 weeks, and can now take months or even months, and it is clear that relying on automated ad-mining keywords will be less and less efficient. In addition, an increase in the proportion of ASIN can be inferred that Amazon allocates more traffic to this recommended bit, and this is confirmed by the late observation of the small editor, "Sponsored products related to this items"This recommendation bit appears more and more high on the detail page than in the past, and there have been as many as two times, which shows that the exposure of the ad space on the detail page has increased.
(Editing by Jia Ruijie)
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