Recently there is an advertisement too hot, on-line 20 hours, reached377,000Watch, and it's well received.
I'm sure you already know from the comments what the ad is, the latest ad for BIGBANG's Ï€ Mountain Springs Tea House.Are fan economy, compared to some brands asked stars to shoot ads leading to a wave of fan scolding, farmer mountain spring this advertisement and strong suck a wave of die-die powder.Nongfu Mountain Springs is not the first time another way to shoot ads, fan comments, there are two sentences on the idea"It's very different from the ads in China right now."、"Don't skip a patch ad"。 Farmer Mountain Springs has been doing this for years.Farmer's Mountain Springs in 2014A three-minute-long ad was launched on CCTV, rather, a documentary on how farmers find water, also gave birth to another highly widely disseminated slogan of Farmer's Mountain Springs - "We don't produce water, we're just porters of nature."Then Farmer Mountain Springs did another amazing thing,Allows video site users to turn off ads for free。 This moving move, on the other way, made a lot of people seriously read the advertisement.These are big money, in fact, a lot of brands are not bad money, please international stars are not in the minority, but how to shoot their own circle powder, star fans to buy ads, really have to spend a little thought.Whether it is product line or advertising creativity, only put down the shelf of the old enterprises, more accept new ideas, in order to use innovation to create word-of-mouth.How does Farmer's Mountain Springs work? In response to the gaps in the domestic drinking water market, a wide range of products have been introduced, including glass bottles of high-end water, sports caps can be operated one-handed youth mineral water, as well as designed for infants and young children mother and child water.Not only are these products positioned precisely, but the face value is also very high, the bottle body shape and pattern design capture the details of attracting users, high-end water glass bottle design, almost swept through the 2015 packaging design field of all the important awards, including the International Food and Beverage Awards, the British Design and AD Awards, the International Packaging Design Award Pentawards Award, and packaging design the media Dieline's Annual Award.Brand word-of-mouth, in addition to that three-minute advertisement on CCTV, farmer mountain spring film can be more than one, "120 kilometers" to find water, "last kilometer" Tibet water delivery and so on a behind-the-scenes story has been recorded, make a documentary to sell love has become farmer mountain spring every year in the word-of-mouth marketing.Not only is the mode of communication more novel and diverse, but the "farmer's mountain spring is a little sweet" slogan has also been packaged and upgraded.Of the several sponsors of the hit variety show Mars Intelligence Agency, Farmer's Mountain Springs was the most authentic brand, but it was called a "capital 6" when it was released."The Big Work" in Fancy MouthCastingThe proposal comes with the effect of relieving tension and assisting kissFor those who like to be close to nature, love sports, love to climb mountains, especially when they reach the top of the mountain will shout to release their emotions, and nature's porter farmers more close to the mountain spring.And Mars Intelligence Agents also found that slogans who yelled "Farmer's Mountain Springs are a little sweet" on "Mars" can release more emotions!The original old enterprises can also play like this, think of a paragraph in front of the fire,"Can't do bad content propaganda without money?"Money has to hit the point, you are not bad money gold lord!
Go to "Discovery" - "Take a look" browse "Friends are watching"