For how to analyze the commercialization of traffic industry trends, user insights, traffic main development. In view of the pain point problem faced by the traffic master, from the industry development trend, mobile Internet advertising user changes, traffic master's opportunities and challenges to start a brief analysis, for the traffic master in the mobile digital advertising "sea" to find "new routes"

Balance.

Finding a balance between business value and user value is the new normal

Managed.

Alliance advertising platform with its efficiency advantages, become the main traffic realization channel preferred

Coupling.

Growth and real-world synchronization, content and advertising into the traffic of the main new topic

Trends in the digital industry

The future of China Mobile's digital advertising industry is promising 

At present, China has become the world's second largest digital advertising market. Although the year-on-year growth rate of the domestic digital advertising market has slowed year-on-year, it will maintain a year-on-year growth rate of 28% in 2019, with the overall online advertising market reaching nearly RMB630 billion.

At a time when the growth rate of mobile users is at its peak, the increasing number of mobile users online and the scale of the expanding mobile digital advertising industry have brought great room for the commercialization of traffic.

Mobile Internet ad user analysis

Videos, tools, games, information, reading

Five industries are the most popular with users

From the age point of view, 80, 90 after the total proportion of mobile Internet users 73.8%, has become the mainstream users and consumers, from the geographical point of view, China's first-line and many new first-tier cities by virtue of the population aggregation effect on mobile advertising contributed more traffic value, at the same time, the overall mobile Internet users are sinking into the market;

In detail, at present, the size of tools and video app users are more than 1 billion, into the main traffic platform for advertising, reading and gaming app monthly use time is longer, mobile tool app use is high, both have a higher user stickiness, for advertising access to provide sufficient space.

Traffic Commercialization Practitioners: Opportunities and Challenges

Although there are obstacles to the commercialization of traffic, there is still a flat route 

The analysis shows that the main challenges facing traffic today are:

1

Increased customer costs and commercial operating costs

In the inch of gold screen occupied, want to occupy a place is more and more difficult. Increased market competition and the exhaustion of traffic dividends are the main reasons for the increase in the cost of passengers.

2

Advertisers are increasingly demanding post-conversion data

Algorithmic technology and data dividends are making digital marketing more sophisticated, and advertisers' demand for the increasing effectiveness of post-conversion data has become an important challenge for traffic owners.

Tencent is the proportion of monthly consumption in different measures of traffic next month

3

Opportunities and challenges for the mobile digital advertising industry

With the rapid growth of the mobile digital advertising industry, traffic owners have far more opportunities than challenges:

1、Video ads are trending

According to the data,Video ads，Especially motivational videohas become the fastest growing advertising form in the industry.

2, important marketing nodes bring abundant cashing opportunities

The 2019 Ad Traffic Overall Consumption Trend Chart shows thatThe second half of the year is usually a marketing node with a rich advertiser budget.

2019 Ad traffic consumption trends

3, access to the alliance advertising platform, improve the efficiency of realization

Alliance-type platforms have become the primary choice for traffic master realization.

4, to meet the diverse needs of advertisers, improve the commercial efficiency of traffic

Game industry advertisers bring the highest eCPM and bid prices to traffic ownersThe financial industry, online listening and reading, integrated e-commerce platform, food and beverage food advertisers ranked closely behind, with greater potential for traffic realization.

5, pay attention to the user experience, the road to realization more smooth

Ensuring or even improving the user experience is an important foundation for long-term healthy realization for traffic owners.

6, sinking market contains abundant realization potential

Sink the marketis a new round of important business realization opportunities.

Industry-by-industry solutions

In the direction of fine and differentiated development, DUG helps advertisers break through industry noise, maximize revenue through branding and user experience upgrades, and is committed to providing professional industry solutions to help advertisers increase the commercial revenue and efficiency of traffic.

In the fast-changing mobile digital advertising industry, a wave of commercial traffic is surging. Advertisers face a dark surge and embrace the sun. Under the premise of user-based, under the commercial ecology of healthy and sustainable growth, the future prospects of the mobile digital advertising market are promising.