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How do I use mailing lists to build a Facebook ad audience? Although we've emphasized it many times, it's important to remind you again that mailing lists are your most valuable marketing asset. But you know that mailing lists can't just be used for round trips?

In fact, you can also use mailing lists to build an ad audience on Facebook and run ads on them. It would be unwise to let one person remember your brand logo, but the marketing pipeline is limited to one platform, because with more platforms, marketing on a single platform takes five to seven times more time. A really powerful marketing strategy is to make the most of all the pipelines you can reach and put the benefits of all platforms or tools together.

In the third quarter of 2018, Facebook had 2.27 billion monthly active users, a big opportunity for Facebook's audience.

In other words, a very large number of people can see your ad!

Many businesses know how to take advantage of their large audience, with 93% of marketers (or about three million line numbers) now regularly advertising through Facebook. And 70 percent of these companies are located outside the U.S., indicating that Facebook's advertising audience has reached all over the world.

Using your mailing list to build an audience on Facebook and advertise to that group helps you find relevant audiences, deliver relevant ad content, and stand out from your competitors.

So what is a Facebook ad audience?

It's actually Facebook that opens up its mailing list of customers or prospects and helps you match Facebook's database to find the best target audience.

Such as.How do I use mailing lists to build a Facebook ad audience?

Let's say your business is preparing for a special event, which could be Black Friday, Online Monday, Christmas, Singles' Day, New Year's Day, or a new product launch, or a random event that you can use your Facebook audience to promote, no matter what kind of holiday.

The first step in building a Facebook ad audience is to upload your list of existing subscribers.

All-round marketing designed for Facebook's advertising audience

Since we're a blog for EDM marketing, we'll first discuss how to use Facebook ads in conjunction with the ads you run on Facebook. But before that, share some tips for applying Facebook ads.

As stated earlier, marketing should combine the advantages of various pipelines in order to exert maximum strength.

You should design a series of automated messages that echo the content of your Facebook ads. This allows consumers to be reminded of the offers offered through multiple touch points, and is more likely to increase conversion rates.

Here are some tips to share on how to combine automated EDM marketing with Facebook ads:

Sync message content. Subscribers may see Facebook ads and marketing emails in succession, so you want them to feel like they're seeing consistent, consistent content.

Remember to maintain the same brand impression, the text maintains the same tone, font, and tone.

Don't repeat the same thing in two different pipes. While there's a need for consistency, the text remembers to add some fun and new ideas that give subscribers reason to track both platforms at the same time. You can offer different ideas, tell new jokes, and anything interesting that's valuable and appeals to consumers.

After successfully converting subscribers to consumers, you can consider removing buyers from Facebook's audience list so that they don't continue to be disrupted by ads. In contrast, you can add buyers to another audience list to market your ads up.

Facebook must have an audience of at least 10,000 people, if you only upload your subscriber profile, the initial number of people is certainly not enough, then you can use Facebook advertising audience settings, add more lists. You can set up a "similar ad audience" Facebook will help you find qualified people on the social network and identify people with similar interests and backgrounds to your existing subscribers.

With these tips, you can build real-time, stronger connections with subscribers and keep your brand in mind. With Facebook's ad-like audience, you'll have a better chance of getting more people to see your ad message.

Tips for Facebook ads

In general, an image usually doesn't match a thousand words, but if it's a Facebook ad, it's 75 to 90 percent of the images that get the most out of it.

So remember, long story short. Just four words of advertising title is the strongest and most powerful, and the text description with the link can be used up to 15 words.

To insert a movie into a Facebook ad, it's best to be open-to-the-road. Facebook points out that 47% of the value of a movie comes from the first three seconds.

Wordstream conducted a study that looked at pay-per-click (CPC) and click-through rate (CTR) for Facebook ads. The study found that Facebook ads had a CPC of $1.72 and a CTR of 0.9 percent. These two numbers are important because they help you understand that Facebook ads perform better than other marketing channels. However, the real impact of CPC and CTR is the cost-per-action (CPA) required for new customers. You can track the conversion process completely using tools such as Facebook Pixel or Google Analytics to let you know how much CPA your Facebook ads require. If the customer's lifetime value is very high, then CPC or CTR is higher.

Conclusion.

Like the cartoon Superman on Earth, marketing also needs to "combine the power of each character" to maximize its power.

Isn't it what all marketers expect from Facebook's ad audience, which makes it easy for you to combine EDM marketing with Facebook ads to more effectively foster your interactions with customers and subscribers?

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