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There may be a lot of people will copy and paste competitors' advertising copy, but the most understanding of the product is still your own, so should be based on their own circumstances to write advertising copy, in order to better attract the user's attention.Successful Facebook ads are always dependent on compelling advertising. Advertising paper is well written, high conversion rate will not be less. Teach people how to write Facebook ad essays today to improve your ad conversion rate.

Be good at making use of the number of words

Using numbers in Facebook ad essays is a great way to get people's attention.

If you're talking about the results your product can help customers get, you can say“We helped generate 27% more profit.” ，这比“We helped generate twenty-seven percent more profit”更突出，数字越具体越好。

If you're a company that helps people save money on shopping, writing "Save $36 on your next bill" is more powerful than "Save some money on your next bill."

The answer is yes

One of Facebook's most powerful ad-text technologies is to differentiate users. One of the easiest ways to polarize users is to ask the answer to a "Yes" question that only your target customer will answer.

For example, if you're selling new shoes to people who are interested in shoes, you can ask, "Do you think you're wearing enough shoes now?" Or "Want a new pair of shoes?" "If a user who doesn't have this need sees it, they'll ignore the ad, but it'll appeal to people who want to buy new shoes, so you'll only get attention from your target audience."

Include a URL in your ad file

When you're writing a Facebook ad essay, it's a good idea to add the URL of the target page to the address. While Facebook requires a URL to be placed in the URL box of the site, it is wise to include a URL in the text, which gives users two clickable links.

People don't usually like to see ads, so you should make them look as interesting as possible.

Ideally, you want people to participate in your ads, just as they would post useful or engaging posts on their feeds. Including URLs (and some well-written papers) in your text can make your ads organic.

There are clear and unique terms of appeal

Arguably, the most important part of Facebook ads is your call-to-action language (CTA), which is your slogan to try to get people to act. If you're trying to drive a conversion, your CTA might look something like this:

· Sign up for our free webinars;

· Join our Facebook group;

· Get 50% off here.

No matter what your CTA is, there should be only one, and it needs to be specific.

Finally, it's worth noting that if you provide multiple CTAs, it can distract the viewer.

The more choices you give potential customers in your ads, the more likely you are to confuse them and the less likely they are to take action. Providing users with a single unique CTA not only helps increase conversion rates, but also helps your customers understand what to do next.

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