How Facebook ads set up block agent springboard user conversions
Today's hot content should be 360 under the water to do "free browser", originally thought to be done at the bement of Big Brother, convenient for patriotic young people to go out to promote our anti-epidemic results and so on, the result ... In less than a day, it became "system maintenance"...
Derived from another problem:
A few days ago, a friend asked a question, said that their ads out after found a large number of users from Iran, including today's "free browser" I brush out a large number of advertising in the gaming industry, but I do not even Google Play, pure waste of exposure. This phenomenon generally exists in the eastern powers, Iran, as well as Indonesia, Vietnam, India and other regions.
Eastern powers are obvious, we commonly used springboard areas are Singapore, Japan, Hong Kong, the United States and so on, Iran and we are similar, the main springboard is also the United States, Indonesia, Vietnam, India and other regions such as Vietnam is occasionally not stable, other regions are not sure but with agents are also many, they generally through Singapore as a springboard.
Generally such users if accidentally swept to the back of Facebook is not shown, but can see on the third party above the subsequent behavior IP from these agents out of the country, a closer look can also find these users' mobile phone device information, and operators, language and so on are local.
So the question is how to block this part of the user who surfs the Internet through the proxy when launching Facebook.
Solve in two directions:
1. Target people who live in your target area, don't choose people who have visited or used to live in an area that is prone to miscalculation. For safety reasons, just block out people living in countries where you've found proxy springboards.
For example, if the United States finds Iranian people, then put people living in the United States, and exclude people living in Iran.
2. If there will be people through the proxy after this setting, then it is recommended to rebuild the campaign and so on, the system is based on the people you have converted (or clicked on and other positive behavior) to find similar people exposure, if there are already many such conversion users, then simply rebuild to re-learn.
In addition to the above method, in fact, if you are the AEO pay or other your ultimate goal does not have to worry too much, such as you run the U.S. payment target, then as long as the ROI is in the right place, it doesn't matter where the other person comes from. Of course, if your goal is to pay and so on, the high probability system ran for a while to find that these agent springboard user pay behavior is not good will gradually reduce this part of the population exposure, not after there will be conversion, so this kind of advertising in the long run will not have much impact.
Join The Planet to ask star owners questions about delivery skills, industry dynamics, and other sea-going advertising optimizers.
Go to "Discovery" - "Take a look" browse "Friends are watching"