The useful use and principle of Facebook Deeplink ads
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What is Deeplink:
Android and ios both have a feature called deeplink, which is simply like a judgment, when you run or click on a control that evokes the deeplink feature, and then evokes the deeplink listening event, it starts running, checking if your phone has an app installed locally that you specify, if there's a page that evokes your specified app, if the phone isn't installed locally, jump to your designated app store, Prompt the user for the download.
What Deeplink can achieve:
It describes a page that you can implement to evoke your app, which might be a little easier to understand, for example.
1, your girlfriend sent you a lot of spelling, or JD.com's merchandise address, you click to open the page, the page prompt can open the APP inside to open the corresponding commodity page.
2, a good friend sent you a long-legged article on the know, click to open the page, the page can open the know APP, and to the answer.
Of course, in addition to simply opening the page is certainly not interesting, in fact deeplink can realize in the delivery process of the ad delivery of some basic information through deeplink back to the product, such as age, country, language, gender, interest in the delivery, and specifically see what goods, what categories and so on.
Then the product can be based on the information received, to the user personalized product recommendations, or to label the user, improve the accuracy of the user portrait.
Deeplink for Facebook ads:
It's no different from what's described above, it's just that you can fill out your deeplink in your ad when it's running. This way, when the user orders an ad and installs the APP, the page can be opened via the deeplink you fill out.
How deeplink is going to set up:
Facebook does not seem to say how to set up, direct and technical communication you intend to use the format and each parameter represents what meaning, the two sides communicate well after the delivery in accordance with the agreed format to fill in the ads, technology in accordance with the agreed format to open the corresponding page.
For example, the agreed format is: myapp: facebook_content_deferred_link?language_code?en-country=us&gender=female&product=1234?age=13-17
Of course, if you're going to manually fill in these deeplinks, I'll honor you as a man!
Facebook docking documents:
Another Applinks document seems relevant, but it hasn't been studied carefully
Google also has deeplink (which doesn't seem to be google ads docking documents), technical docking documents:
Install docking tests (note that you want to test them as a developer):
There will also be some pits in the technical docking process, but the overall problems are actually less.
Facebook Deeplink guesses the general principle(Irresponsible little white understanding version, professionals please help point right):
1, the technology achieves deeplink's technical level docking, and you have agreed on the deeplink format.
2, the ad filled in deeplink, users click on the ad installed successfully.
3, the user launched the app for the first time, Android phone (IOS I don't know) will broadcast once, Facebook APP will listen to the installation information, determine the installation was successful, and then push the deeplink message to the app.
4, the app received a Facebook push from deeplink, open the corresponding page (and record some of the parameters passed over)
Deep linking now appears to have a more advanced gameplay on the third-party Brand's side, where multiple devices can be analyzed from a large amount of data to be cross-device data or ad tracking after they belong to the same user. But specific and Facebook this deeplink is not the same thing, the use is not the same thing, e-commerce, invitation to laxin and many other uses may be useful, perhaps later can be specifically studied.
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