FB marketing goals fall into three categories: brand awareness, purchase intent, and action conversion, and advertisers can choose marketing goals based on the purpose of their advertising.

Objective one: to promote the brand, improve brand awareness.

Brand awareness: Increase brand recall by serving ads to people who are most likely to recall them.

Reach: Reach as many target audiences as possible on Facebook, Instagram, Messenger and WhatsApp. You can also limit the maximum number of times the same user sees the same ad, and the interval between ad impressions.

Video views: Increase visibility by running Video Ads, allowing users to learn about our products and brands through video.

Objective 2: To improve the app installation and use.

App installs: Reach audiences across Facebook, Instagram, and Audience Network and make it easy for them to download apps. Ads can be directly linked to the Apple App Store, Google Play Store, and Kindle Fire Store.

Note: You can combine the "Access" and "Conversion" goals to help increase app usage for existing users. The Access goal helps you lur people back to your app, and the Conversions goal engagess users to perform specific actions, such as buying items or gaming clearances.

Objective 3: Suitable for advertisers with independent station shops or platform stores, to the store flow, improve store traffic, increase online purchases.

Conversions: Increase the number of page visits, purchases, or other user actions in the storefront.

Catalog Promotions: Boost sales of items in Facebook's catalog. Deliver dynamic ads that automatically show your audience the most relevant items in your Facebook store.

Objective 4: Collect information about potential customers, such as phone calls, email addresses, company names, etc., and talk directly with prospects to understand their needs.

Lead form: Makes it easier for prospects to sign up or show interest. When you tap or tap a lead ad, users will see a form that pre-fills some of the contact information they shared with Facebook and only waits to complete their submission to register. Not only does this reduce the amount of text you enter, but everything is done on Facebook or Instagram.

Message engagement: Messenger directs ads to guide potential customers into automated chat to get a clearer picture of their identity and needs.

Goal 5: Increase the number of facebook page fans and interactions.

Engagement Rate - Get more Page likes, event responses, post moods, comments, or shares with your ads.