Community advertisingWith the advantage of being close to people's life circle, it has quickly become one of the more promising media forms in the market, favored by advertisers in the home, car, consumer and life service categories, while the merchant shops located near the community, through targeted community advertising, to obtain accurate passenger flow. So how is the audience activated from the time the ad is presented to the process of forming a transformation?
For the home audience, television has gradually become an ornament, Internet advertising also because it is too fragmented and the audience high degree of disgust can not be effectively reached, only in the daily must pass through the community, the first intercept line into the door of the door ads may be more effective to reach these audiences, to education and training, for example, the vast majority of education brands in the promotion will choose to enter the unit door advertising, light box advertising, road gate advertising and elevator advertising, in addition to the elevator framework, Also in the media's concentrated influence: parents and children every day through the lobby unit door, while seeing the training course advertising, just in time for the summer vacation, the two will now discuss whether to try this training course, this is the community advertising audience is activated process.
With community advertising, ads are entered into a high-frequency exchange group, with advertising as the initial stimulus, triggering a chain reaction of consumer follow-up discussions. It's like using leverage to activate a community traffic pool to maximize the power of a limited budget, and that's the whole process of activating a community advertising audience.
Advantages of social media1. High contact frequencyThe arrival rate is high. Social media is largely "forced advertising", according to the relevant agencies, where the average user living in high-rise buildings at least 3.7 times a day, so that mandatory contact with the inevitable reading to achieve effective communication of advertising information.
2. The audience is stable and targeted.Aiming at the mature residents' community, whether it is living community or business community, its residents have the common characteristics to a great extent, and the corresponding media advertising can effectively realize the dissemination of advertising information among potential consumer groups, and better realize the advertising value through accurate advertising targeting.
3. City-wide coverage, efficient dissemination.To provide you with Dongguan's most commercial value community of the door advertising, to achieve brand unity, dissemination of information consistent professional services. City coverage, to create the city's main business circle dissemination.
Precisely target the city's high-end population - senior white-collar workers, civil servants, individual merchants and other "three high" groups (high income, high education, high consumption), they are brand fashion consumption impact group, ahead of the main consumer force, with brand communication capabilities. Audience survey data: spending power: 50% of the audience's monthly income is more than 6000 yuan; consumer desire: 95% of the audience's age is between 20-40 years old; Contact rate: 4.9 times / day, per capita time: 26 seconds / time, 72 times per half-month focus on advertising (1872 seconds - 31.2 minutes - half an hour - remember). The print advertisement on the entry unit (lobby door) has complete independence, no other advertising interference, realizes the full psychological possession, emotional possession and 100% rate.
Social media advertising has become one of the symbols of the times of society! The emergence of social media is the inevitable trend of the continuous segmentation of the advertising market, and it is the inevitable choice of the transition from the traditional mass media to the more specialized niche media. It is for corporate culture and brand culture quickly integrated into the community of new channels, to meet the vast number of enterprises and advertising more professional, accurate, human requirements. The future of social media will certainly be mainstream high-end media!
Range Rover Media Group was founded in 2012, is a collection of online, offline a variety of value advertising targeted communications advertising media company. Its existing Range Rover, five media, dream media, Hong Kong letter and other sub-brands, branch offices in Jinan, Yantai, Qingdao, Weihai, Suzhou, Guangzhou, Shenzhen, Foshan, Dongguan, Shenyang, Wuhan, Huizhou and other places. Over the years for China Mobile, China Telecom, Gree Electric, Evergrande Real Estate, Guiyuan Real Estate, Vanke Real Estate, Wanda Plaza, Gome Electric, Suning Electric, Ginza Mall and other hundreds of brand customers to provide excellent advertising and media services, involving real estate, media, education, government agencies and other industries.
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