Google's four major types of advertising.
Ads search ads.
This is the most common type of ad, and search ads are ads that ad pitchers set according to their product characteristics. Match the keywords of your ad settings based on the words or phrases the user searches for.For example, if a user wants to buy a mobile phone, he will output the phone brand, model, color and other keywords on the search box, such as: Huawei mate30 bright black.When people search for your keywords on Google, your ads will be auctioned off and shown. According to the data, search ads are more accurate and are the type of ads that 80 percent of exporters must choose from. Features that are highly targeted, have a wide audience and can track effects.
Generally speakingWebsite quality score and bid amount , website ranking, website quality score is high, you can reduce the amount of bid bid, we can improve the site quality score by SEO optimization of the site.Search ads are the first 4 after 3 ad positions, the middle 3 positions for SEO ranking, according to the relevant products in the search area when the competitive degree of different, a search page 10 positions, the appearance of advertising positions will be between 0 to 7, the rest are SEO ranking. For example, at this time only two people bid, then the remaining 8 positions are SEO ranking. Visible SEO's main nature, we do advertising bidding at the same time don't optimize the SEO site this thing fell.
Display ads can be targeted to help you find the right audience, and when it's the right place, at the right time to show your ads to reach your target audience and potential users. Use your audience to reach your target users, find new users, and convert. Mainly through wonderful pictures to attract users.There are two main ways of display advertising charges, display charges and click-to-click charge generally for the display 1000 charge, low cost, coverage of a large publicity, suitable for building brand trust and visibility;
Simply put, shopping on Google, so why advertise for you? Of course, those Google ads we generally do are text-type ads, but Google Shopping can be shown directly in front of users by showing the product, as shown in the figure:
Inside the red box here is an ad display done through Google Shopping.
If it's the green arrow in the image below, it's shown in a search ad.
Youtube video ads.
The entire Google Display Network includes ads for videos on 2 million websites or YouTube. The main categories are the following:
First, interstitial advertising.
You can also run on sites, games, or apps across the display network before, during, or after other YouTube videos. Such ads can also be served in YouTube videos embedded on other websites. After 5 seconds of the video playing, viewers can choose to skip the ad.
What's true: Use this format when promoting your video content before other YouTube videos and across the display network.
2. Non-skipable interstitial ads.
is a non-skipable ad format designed to allow you to engage customers by displaying a complete message. Non-skipable interstitial ads last no more than 15 seconds, and viewers cannot skip the ad.
What's true: When you want to use the whole message to attract viewers.
Third, video discovery ads.
Only appear on YouTube when users are looking for specific content, engaging users with ads. Video discovery ads will look different depending on the size and ad format supported by the content publisher. When a viewer clicks on a thumbnail of your ad, the video plays on the YouTube watch page or channel page.
What's true: Promote your video next to the relevant YouTube video, in youTube search results, or in the video discovery location on the mobile youTube home page.
Four, the broadcast of advertising.
Show on the partner's website. Designed for mobile devices and tablets, these ads allow users to play videos with a simple tap. Out-of-the-air ads can expand your ad reach beyond YouTube and help increase brand awareness.
What's true: Video ads for mobile devices (phones and tablet devices) or in-app on partner websites and apps.
Five, the guide advertising.
is a short video ad format that you can use to attract more customers and increase brand awareness with this memorable short message. Guided ads can be 6 seconds or less long, and viewers cannot choose to skip ads.
What's true: Want to attract a large audience with memorable short messages.
Go to "Discovery" - "Take a Look" to browse "Friends are watching"
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