Google's YouTube will be a shopping platform
Its YouTube is a shopping platform
Foreign trade companies set sail
ONE
Who are we?
☞ reportedly wants to turn its video site, YouTube, into a major shopping destination, making it a rival to Amazon and Alibaba. YouTube, the world's largest video site, recently began asking creators to use YouTube software to tag and track products in their videos. The data will then be linked to Google's analytics and shopping tools.
TWO
Why does Google do e-commerce?
Google has tried e-commerce many times, but to little effect. In most cases, Google prefers to sell advertising, taking customers to other digital stores rather than selling its own products. This year's outbreak has disrupted Google's marketing strategy, particularly in offline brick-and-mortar retail and travel, which are big parts of Google's advertising revenue.
Amazon's sales soared in the second quarter of this year, while Google's first-ever revenue fell in the second quarter. Coupled with Facebook's announcement that it will be more involved in e-commerce, Google clearly doesn't want to miss the big cake. At the same time, more people are more accustomed to stay at home online to buy goods, e-commerce will further flourish. It's more determined for Google to get involved in online e-commerce.
THREE
Will YouTube transform it into an e-commerce giant?
Andy Ellwood, president of e-commerce start-up Basket, said: "YouTube is one of the least utilized assets and if they decide to invest, it will be a huge opportunity for them. "。
Google executives have also said that YouTube's future will be at the heart of Google's e-commerce strategy.
As the world's second-largest search engine (first, Google Search Engine), YouTube recently began asking creators to use YouTube software to track and tag products in their videos. The data will then be linked to Google's analytics and shopping tools. For every craft, gift and other item you see on YouTube, users can order directly on the site. Of course, not on Amazon, but directly on YouTube.
Stand-alone station cooperation:
YouTube is also trying to further integrate with e-commerce company Shopify, which sells goods through YouTube. Google's goal is to turn a large number of videos on YouTube into a vast catalog where viewers can browse, click and buy directly. The moves are likely to turn YouTube from an advertising giant into an e-commerce giant, making it a new competitor to leading e-commerce companies such as Amazon and Alibaba.
How to make a payment:
It's not clear how YouTube will make money from these sales, but YouTube has started offering subscriptions to creators and withdrawing a 30 percent credit from those payments.
Payment method:
Google has also adjusted its e-commerce and payment divisions. In July, Google announced a plan to eliminate the fees charged to retailers by google Shopping services to attract merchants on rival Amazon. Google also announced that it would integrate with Shopify and PayPal to help merchants manage inventory and sell products directly on Google.
YouTube's strengths
The world's largest video site
(1) There is Google this huge traffic portal, huge user data, can be more accurate push products.
The world's second largest search engine
(2) YouTube itself is a video site, video marketing products far more than other e-commerce platforms can let users intuitively feel the product
Applied globally
(3) Strong union with other leading companies in major sectors, such as PayPal in the overseas online payment industry, and Shopify, the independent station builder
FOUR
written at the end
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