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The original title: Google is accused of plagiarizing digital advertising technology and infringing six patents on small companies

San Diego, California-based start-up Impact Engine took Google to court on Monday, accusing its online advertising platforms, such as Google Ads and Google AdSense, of copying digital advertising technology and infringing six of its patents, foreign media reported.

The patents are said to involve so-called "procedural innovation" technologies that can be used to quickly produce and customize online advertising. Google did not immediately comment on the case.

According to the complaint, between 2005 and 2007, Google employees intentionally worked with the co-founders of Impact Engine, which disclosed prototypes, documents and source code. Impact Engine alleges that Google copied its intellectual property after the two companies held Doran's talks, but did not establish a business relationship.

Neil Greer, chief executive of Impact Engine, said: "When one of the world's largest and most valuable companies infringes our intellectual property rights and profits from our hard work and creative inventions, we can no longer stand idly by. For our own sake, and for other start-ups that may be victims of giants like Google, we are determined to preserve our intellectual property and protect our innovations. "

About 85% of Alphabet's revenue comes from Google's advertising business. Google sells ad links, banner ads, and more through its own and partner's websites and apps.

Source:NetEase Technology reports

Edit:IPRdaily Wang Ying          Proofreading: IPRdaily

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