Google has a new policy on unproven medical advertising

Google has taken an important step in regulating medical advertising.

They announced stem cell therapy, gene therapy. These unproven or unscientific medical products cannot be advertised on Google.

Simply put, the Hospital is a foreign version of the Hospital, which is carrying a variety of seemingly deep medical banners and is in fact a liar, now completely cut off from Google advertising.

Google's new policy

In its "New Policy on Speculative and Experimental Medical Advertising" announced today, Google made it clear that it prohibits the widespread promotion of unproven or experimental medical technologies, such as most stem cell therapy, cell therapy and gene therapy, and the sale of non-scientifically based medical advertising.

In addition, medical products that have only basic scientific research results that have been through preliminary clinical trials but have not been formally certified in clinical trials are also prohibited.

If people abroad are sick and sick, if they use Google to search for disease-related content, they don't have to worry about being cheated by medical ads on search engines.

Stem Cell Clinic, Yantian Hospital, Abroad

In 2016, the Journal of Stem Cells published a study that said at least 351 clinics in the United States offer untested stem cell therapy.

Such clinics often claim to be able to treat diseases such as macular degeneration, amyotrophic lateral sclerosis, multiple sclerosis and degenerative lung disease, but have never been approved by regulators.

In 2016, an elderly woman was injected with stem cells to treat macular degeneration, the Washington Post reported. Within weeks, the retina in her left eye had fallen off, and a few months later she quickly went blind.

At least four patients had similar experiences.

The difference between a fraudster and a researcher

Now, serious stem cell research, rather than deceptive practitioners, is also very supportive.

Deepak Srivastava, president of the International Association for Stem Cell Research, said: "Google's new policy of banning speculative drug advertising is urgently needed to curb the marketing of unproven medical products such as stem cell therapies, and this initiative is very welcome. Although stem cells have the potential to help us understand and treat a variety of diseases, most stem cell interventions are still experimental and can only be made available to patients in well-regulated clinical trials.

He added that the premature marketing and commercialization of unproven stem cell products could threaten public health, reduce public confidence in biomedical research and undermine the legalization of new treatments.

The implication is simply to complain about scammers who are undergoing stem cell therapy, who get into the industry and make serious stem cell researchers feel embarrassed to say what they're doing when they're out and about.

As a result, Google's new policy is not one-size-fits-all, and there are still serious researchers in these unproven areas of medical technology, thus allowing advertising of clinical trials that are explicitly used in research.

But this is a global start, especially for search engines to set a precedent.

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Google has a new policy on unproven medical advertising

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