Google creates Youtube shopping mall? Google Shopping is in big action again?

Rivers and lakes life, the wind and clouds change! Google Shopping is another big move? Buy on google commission-free reside, free Google shopping traffic, search ads with pictures in the first half of the year brushed up my golden customer circle of friends. In the second half of the year, Google was so idle that on October 9th the Circle of Friends began to pop up about the Youtube shopping mall.

In order to allow Big Beauty fans to understand and analyze the Youtube shopping mall things faster and more clearly, beautiful today combined with my recent information learned throughout the network to give you a chat, feel useful, remember to forward likes, perhaps can also play a reward.

"Google turned Youtube into a shopping platform to challenge Amazon and Ali" was first announced by Bloomberg News.

As I guess, at present is only a small range of testing, has not been formally implemented, Google is still very cautious, like this year's release of the buy on google, search ads with pictures are still tested on a small scale, but the news is indeed put very early.

But Big Beauty is still very optimistic about Google's first grass-roots and then detailed product promotion thinking, after all, the first public attention can make advertisers on google promotion prospects are very optimistic, the final results are still a stable one. Ps:Of course, some of them still have bugs

To be sure, YouTube, Shopping, An Ideal Match! For overseas consumers, YouTube has become a shopping mall for all kinds of goods, with 55 percent of consumers using video to make purchase decisions, while 80 percent of YouTube viewers planning to buy related products say they will watch them at the beginning of the shopping process.

Over the past two years, Google has also been experimenting with shopping on YouTube:

(1) Last year, YouTube teamed up with Mercbar to sell YouTuber's official merchandise below the video. This provides YouTube creators with a way to promote their products, but the deal must still be done on Merchbar's website.

(2) Also last year, Google launched on YouTubeShopping Actions This feature helps viewers purchase the product shown in the video, but still needs to visit another website to complete the transaction.

(3) In June this year, YouTube tested a list of products below the shopping ads that were being played. Google's goal in adopting the new format is to "help companies build a stronger e-commerce image." When you play a video ad, the space directly below will be replaced with the Feed and blue Buy Now buttons for the product under discussion. After the ad is created and the video starts playing, users can return to the store at any time from the top ad banner. All you need to do is sync Google Merchant Center feeds to video ads, and then you can visually extend your call-to-action buttons to the best-selling products you want to promote and attract traffic to important product pages.

Of all three attempts, Google has yet to offer consumers a way to buy products directly on YouTube. Google's attempt at YouTube was to buy directly on YouTube, where users can buy directly what they see in the video without leaving YouTube.

To collect this information, YouTube creators are required to tag and track the products displayed in the clip. The ultimate goal is to turn YouTube's video library into a catalog where users can click on the items they see and buy them directly.

A YouTube spokesman confirmed to Bloomberg News.A limited number of channels are being used to test the product tag feature.Creators will be able to control which products are tagged in the video, the spokesman said. Please note that a YouTube spokesperson calls this project an "experiment."Google is also testing its integration with Shopify to sell products through YouTube。 It is unclear how Google will make money from this effort. Probably Google deducts a percentage from each transaction. The report does not mention whether creators have an economic incentive to tag products in videos. On the one hand, if YouTubers charge a commission when viewers buy tagged products, they can open up another source of revenue for YouTubers. On the other hand, if the creator suddenly profits from its specialty products, it may compromise the authenticity of the creator's content. It is hoped that YouTube will find a solution that benefits creators without compromising the direction of its content.

With regard to Youtube's creation of a shopping mall, challenging Amazon and Ali, I personally feel that I don't really understand Google's next move, and that it's not YouTube that challenges Amazon and Ali's main products, but the big shopping moves on Google Merchant Center that we mentioned earlier, as well as Google's free plp site. From my point of view, YouTube's move is still in keeping with Fb's first-half fb shop and tiktok live belt.

Zuckerberg and Shopify's Ceo Tobias live-streamed the FB shop-built mall model, combined with Messenger online customer service and live show, and I'm surprised that Google's tech developers are also a little anxious about the transformation of their shopping experiences. No matter what Google product bigwigs are preparing, look forward to the success of Google's online market mall!

Google creates Youtube shopping mall? Google Shopping is in big action again?

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Google creates Youtube shopping mall? Google Shopping is in big action again?

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