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Google's announcement that it had changed its policy in March to advertise "pornographic content" on its advertising network, which is now in effect, was welcomed by the anti-pornography group Morality in Media.

Google officially notified its advertising partners this week that it would no longer peddle any adult entertainment ads on its advertising network, According to Daily Tech.

Google has also issued a set of guidelines for types of ads that cannot be promoted, including graphic depictions of sexual acts, content on minor or non-consensual sexual topics, including child sexual abuse, and services that may be interpreted as offering sexual acts in exchange for payment.

Google added, "Our company does not allow this kind of content, regardless of whether the content complies with legal restrictions on similar content." "

In May, Media Ethics held a productive meeting with Google on how it could help protect individuals, families and children from exploitation. Hysen Sisco, from the group's harm department, said: 'We saw the results of this meeting today. "

Media Ethics lists dozens of taints found in their involvement in Google Play, Google Ads, YouTube and more in 2013 and 2014.

Google AdWords said the search term sex, pornography, free and pornography was more than 3.5 million in May, with pornography being one of the most common searches in search engines.

Pornography has a negative effect on the brain, according to a recent study in the Journal of the American Medical Association (JAMA). The results also showed that normal people's brain activity was lower when watching sexual stimulation than those who regularly viewed pornography, and also noted that men who regularly viewed had smaller areas of the brain responsible for rewarding cognitive function, Time magazine reported. "

Some advertisers said they were shocked by the decision.

"I was a little caught off guard," Theo Sapoutzis, chairman and chief executive of the news network Adult Video, told CNBC. I was one of AdWords' first advertisers back in 2002. I haven't been involved in this for nearly 12 years, so you can't predict that Google will start doing this. "

Google recently sent a letter to Advertiser saying, "In the coming weeks, we will no longer accept the promotion of graphic descriptions of sexual acts, including advertising but not limited to hardcore pornography, and graphic sexual activity, including sexual activity such as masturbation, vuls, anus and oral sex." "

Google explained that the company does not approve of all ads and websites that violate its new policies. "When we identify your account, we believe you are affected by this policy change. We ask you to make the necessary changes to your ads and websites so that your project can continue to run. "

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