Google Advertising Solutions (Text Edition)
Why do I need to show ads first? You can think about it, assuming you're a seller, what bottlenecks would you encounter if you only run search and shopping ads?
Remember the example we had in the previous lesson when we bought a Google pixel phone? Consumers are in the process of continuous search and comparison to narrow the choice, and finally through the search for brand terms to complete the purchase, the entire purchase process is almost all consumer initiative, they actively search for product information, active search brand name, then the problem comes, if you are operating a brand-new brand, or a relatively small group of products, how to help consumers find your products or understand your products, and then let consumers search for your products or brands, which require you to take the initiative, Show your ads to potential consumers.
Regarding the content targeting of display ads, let's take a look at, let's take a look at, let's start by saying that if you're an advertiser for the Zara brand and want to advertise your clothing on fashion-themed websites, such as Marie Claire, you can add Marie Claire's URL directly when you set up your ad's location, and go back to the back-office interface of Google ads. When you add a specified ad place, you only need to specify it in the places, which is the display area. The site's YouTube channels, YouTube videos, and APP apps are all available for selection. There are two major options for targeting display ads: targeting, targeting, and observation.
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