Foreign media exposure all new reviews, Facebook ads fell in large areas
The fake Amazon review economy, which once thrived in private groups on Facebook and Reddit, now has a new home in public:Facebook ads.
Amazon sellers who want to increase sales turnBuy ads on Facebook, peddling "free" products on a user's news feed, but the product is not entirely free.
The more positive reviews there are about a product, the more positive reviews you'll attract, and the more you'll getHelp sellers make particularly compelling differences, for example, in a highly competitive market such as Amazon“Amazon’s Choice”。
Here's how it works:Ad-guidedInterested parties are privately communicating their message to Amazon sellers. The Send Message button at the bottom of the ad opens oneFacebook Messenger window。 There, the seller began to trade.
Untrue positive reviews not only help third-party sellers increase sales,Facebook also profits from the economy of fake reviews。 Facebook is in the retail industry, according to WordStream, an online advertising consultantThe average click-through cost is 70 cents。
Although paying or offering free products attracts customers to leave commentsViolate.Amazon's policy, but on Facebook,Sellers can escape Amazon's discovery。
After all, it's the equivalent of Amazon's real customers buying a product and waiting a while before rating it, soThe comments seem to be true。
In a statement, an Amazon spokesman said:Any attempt to manipulate user comments is strictly prohibited。 In 2018, Amazon spent more than $400 million fighting misconduct, such as commenting on abuse and fraud, andAsk social media sites such as Facebook to eliminate themHundreds of incentives.
Compilation/U.S. Gull Network Yuan.
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look