Facebook's new rules are coming out! Long-term no-cost advertising accounts will be blocked
To continue to create a secure and trusted platform environment, Facebook has released an important update, this time to the relationship part of the ad spending limit and static accounts, you want advertisers to learn more and adjust in a timely manner. The details are as follows:
Place a daily $50 delivery limit on some high-risk accounts
As it has done in previous months, from September 30th Facebook will place a $50 daily limit on some accounts that no longer run ads and have high-risk accounts, based on internal wind controls. If these accounts restart the cost, Facebook will make internal audits and amount limit adjustments based on the mechanism of the usual dynamic daily delivery limit.
Advertiser accounts that have been ad-free for a long time are blocked
From October 12th, Facebook will block an account if it is no longer spent for a longer period of time, regardless of whether it has been spent since it was opened. This measure will continue to be implemented. (Such closures do not affect DRR performance)
Set a cap daily delivery limit of $50W per account
From September 30, the daily delivery amount per account will not exceed $50W. This measure does not affect the other daily delivery limits that exist. At the same time, if advertisers believe that certain accounts do have business needs that will cost more than $500,000 a day, contact the Facebook sales team at least 2-3 business days before the actual delivery date.
Add new restrictions to ad account sharing
From October 12, all Business Manager accounts must be tied to a corporate entity to be eligible for ad account sharing, i.e. to share ad accounts with agencies, or to share ad accounts with other entities, ad resellers, and so on.
Under the new rules, all advertisers who are cared for by the direct customer team are required to notify their Facebook sales representatives of the BM or subsidiary's association with the parent company when opening an account in order to confirm the binding in the background.
In addition, all ad planning resellers (second generation) BMs must go through the reseller's verification process to share the advertiser's ad account with the agent. Here are the new procedures to be aware of:
When all advertisers open a new account, if they need to bind their account to an existing BM, the advertiser must fill in the existing BM number in the OE account opening tool. Otherwise, you must bind to the new BM.
Advertisers who have a direct customer team to look after need to provide information about the new BM to their Facebook sales representatives.
Advertisers who don't have direct team care, agents and advertisers don't need to take any action, and Facebook automatically binds the new BM to the advertiser owner of the ad account shared with this BM for the first time.
1) If BM is not bound to any corporate entity, it will not be able to obtain the agent's account share.
2) An advertiser account of a different subject of BM operation: Unless the principal was previously the relationship between the parent company and the subsidiary company, the different subjects cannot share the BM operation.
The home page rates the implementation of the new policy
Facebook uses a wide variety of messages, including buying experience surveys, to give all metrics a 0-5 rating, and from September 29th it will launch a new measurement mechanism to take into account the time the fan page was created.
It's been a year since > Facebook's ad fan page
If your Facebook page scores are in the middle of 1-2, you'll get a penalty for reduced ad serving (such as a drop in ad reach);
If your Facebook fan page < 1 point, Facebook will block your ads;
An advertiser who started < Facebook fan page for a year
If your page rating drops below 2 points, Facebook will block your ads;
If your Page rating drops below 3 points, Facebook will send you messages and post notifications in the e-commerce management tools and account content quality section if it may result in limited use of e-commerce features due to excessive negative feedback from customers.
The above is the current issue of Facebook product updates, please advertisers timely check accounts, so as not to cause unnecessary losses!
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